Adolfo Domínguez

Adolfo Domínguez is a Spanish fashion brand created in Trives (Ourense) in 1950. The brand burst onto the scene in the 1980s, giving fashion a spiritual dimension and occupying not only the aesthetic space of fashion, but also the ethics. This is reflected in its famous slogan "La arruga es bella" (the wrinkle is beautiful). Today, the company has more than 300 sales points in 20 countries and is undergoing a process of renewal towards a more sustainable model of consumption. To do this, the brand has transformed its design and production processes of clothing to a more positive impact on the planet. Adolfo Domínguez has come to last, not to be fashionable.