Wide selection
Customers mention an incredible selection, including beer and whisky, with a broad range of products available.
African + Eastern - Deira
Deira
African + Eastern - Deira is a liquor store in Deira selling beer, whisky and other alcoholic drinks. It is worth considering for its broad selection and tourist-friendly licensing guidance, though queues and inconsistent staff interactions can make visits frustrating.
Reputation Score
4.0
★★★★☆
441 ratings
Source: Google Maps
The Good Stuff
Tourist guidance
A tourist reported getting a license online with a passport number in about two minutes after a guard explained the process.
Beer buying
Reviews specifically describe it as a place to buy beer in Al Rigga and mention buying 24 strong beer cans as a tourist.
Store layout
One regular customer found the store well structured and said the variety of products was wide.
Helpful staff
Some customers report friendly, cooperative staff, including help with licensing and choosing a drink.
Tips for a Better Visit
Go early. Try to arrive before 6:00 PM; one customer says the queue is usually much longer after that time.
Bring passport. Tourists should carry their original passport; a review says it was used to complete the licensing process online.
Register first. If you are new, ask about registration before reaching the checkout so the queue is not held up.
Expect queue rules. If visiting with a companion, check the entry procedure first: one review says the second person had to queue again.
Confirm discounts. If you are relying on an employee discount, confirm the branch policy before paying because customers report different treatment between branches.
Plan the visit
Practical details
42 A Street - Al Maktoum Rd - opposite Mayfair Hotel
Al Muraqqabat - Deira, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
4th Street Red Wine
A customer repeatedly requested that the branch stock 4th Street Red Wine.
Membership
An older review mentions a resident membership as one route for buying alcohol.
Common Concerns
Long queues
The branch is often crowded, with reviews describing waits of 20 to 60 minutes and sometimes more than 100 people waiting.
Rude security
Several visitors describe security staff as rude or physically overbearing, including being pushed or told to leave.
Slow billing
Reviews complain that too few counters are open and that cashiering can be especially slow during busy periods.
Payment problems
One customer said the card machine was not working while staff handled the problem poorly.
Policy confusion
Customers report inconsistent handling of licenses, Emirates IDs and employee discounts between branches or staff members.
DXB
LOCAL
LOCAL
The Bottom Line
African + Eastern - Deira is a liquor store for buying beer, whisky and other alcoholic drinks, with customers describing an impressive selection and a well-structured shop. One tourist bought 24 strong beer cans and said the manager, staff and guard helped choose a drink. Another customer specifically called it a nice place to buy beer in Al Rigga.
Licensing is an important part of the visit. A tourist who had missed the signs was guided through registration and got the license online using a passport number in about two minutes. Another review says tourists should bring an original passport, while residents have used a membership priced at 280aed in an older review.
Because customers report conflicting answers about online license renewal and employee discounts, confirm the current policy at the branch before shopping. The main drawback is the checkout experience. Reviews repeatedly mention heavy crowds, only one or two open counters and waits ranging from 20 minutes to an hour, especially in the evening.
Going before 6:00 PM may help. Security interactions are also inconsistent: some visitors praise helpful guidance, but others describe rude language, pushing or strict line enforcement. Card-payment problems and uneven cashier service have been reported too, so allow extra time rather than treating this as a quick stop.