Wide choice
Customers mention budget-friendly and premium liquor, plus rare labels and a strong craft-beer selection.
African + Eastern Deira Fish Roundabout
Naif
African + Eastern Deira Fish Roundabout is a liquor store in Naif with a broad choice of beers, wines and spirits. Reviews highlight organised displays, affordable and premium options, and staff who can recommend a bottle when you are unsure what to choose.
Reputation Score
3.7
★★★★☆
263 ratings
Source: Google Maps
The Good Stuff
Helpful advice
Several reviews describe staff guiding shoppers towards a suitable wine or drink based on their preferences.
Organised displays
The store is described as clean, tidy and easy to search, making a busy purchase easier to navigate.
Managed queues
A positive review says security keeps people following the queue from entry through to the cashiers.
Clean store
One visitor found the branch clean, tidy and kept in a controlled state, with visible security presence.
Affordable options
A tourist review specifically says the alcohol is cheap, alongside the store's range of choices.
Tips for a Better Visit
Bring ID. Carry the required physical identification; one visitor says UAE Pass was not accepted at the entrance.
Allow time. Plan for a queue, especially at busy periods: a Friday visit involved a long outside line and a one-hour delay.
Check hours. Do not rely on arriving at the advertised closing minute; reviews advise checking opening and closing times before travelling.
Tourist registration. Tourists should bring a passport and complete the registration process before buying; one review says an online barcode is available outside.
Visit off-peak. Avoid the busiest periods if possible: reviews describe the branch as busy every day and sometimes crowded enough for queues down the street.
Plan the visit
Practical details
D88 Omar Bin Al Khattab St
Naif - Deira, Dubai
| Mon | 9:00 AM – 12:00 AM |
| Tue | 9:00 AM – 12:00 AM |
| Wed | 9:00 AM – 12:00 AM |
| Thu | 9:00 AM – 12:00 AM |
| Fri | 9:00 AM – 12:00 AM |
| Sat | 9:00 AM – 12:00 AM |
| Sun | 9:00 AM – 12:00 AM |
Common Concerns
Long waits
The branch can have queues outside and inside; one Friday visit took an hour before a system issue stopped the purchase.
Early closure
Several visitors were refused entry just before midnight despite published hours showing a 12AM closing time.
Service complaints
Multiple reviews report rude or aggressive interactions with security and cashiers, including customers being spoken to loudly.
ID issues
Customers report problems with accepted identification, including one visitor whose UAE Pass was rejected.
Few counters
One review says only two cash counters were operating while around 100 customers were in the store.
DXB
LOCAL
LOCAL
The Bottom Line
African + Eastern Deira Fish Roundabout is a liquor store in Naif where shoppers can browse beers, wines and spirits across budget and premium ranges. Reviews also mention craft beer and rare labels, so the selection is a reason to consider this branch if you already know what you want or are looking for something less familiar. The displays are described as neat, clean and easy to search.
Staff reviews are mixed, but several customers say they received useful recommendations: one visitor was guided to Khukuri Spiced, while others received help choosing wine or finding Rockberg beer. Security also manages the queue from the entrance in some visits. The main drawback is time.
This is a busy branch, with reports of queues outside and inside, only two cash-counter staff serving around 100 customers, and a Friday system outage that left one customer waiting an hour. Visit outside the busiest periods when you can. Bring the required physical ID; one tourist says a passport and online registration are needed, while another reports that UAE Pass was rejected.
Finally, check the hours carefully and avoid arriving at the final minute, as customers have been refused entry just before midnight. Service can be polite and helpful, but repeated reviews also describe rude treatment by some cashiers and security staff.