Broad selection
Reviews describe a wide range of designer, niche and oud-based fragrances, including authentic oud and attars.
Deira
Ajmal Perfumes in Deira Gold Souq is a perfume store known for oud, attars and fragrance oils, with a broad collection that includes designer and niche scents. It is worth considering if you want to compare traditional perfume oils or try a woody oud-and-amber blend.
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Reviews describe a wide range of designer, niche and oud-based fragrances, including authentic oud and attars.
The branch has a notable selection of oud-based fragrances, including a 100ml oud and amber blend praised for its performance.
Some visitors say staff explained fragrance notes and helped them choose without pressuring them to buy.
One review specifically valued the attar as genuine rather than diluted with water or other chemicals.
Several reviews describe the perfumes and oils as reasonably priced, including a purchase of three strongly scented itaars.
Long-lasting performance is a recurring positive, especially from a long-time Ajmal customer.
Ask to test. Test the fragrance on skin and ask about longevity before buying, especially if considering Musk Silk.
Bargain politely. In the souk, ask about the price and bargain; one visitor says this helps avoid paying a tourist price.
Check stock. If you want Jamel 1, check availability first or ask when it will be restocked.
Compare outlets. If service at the Gold Souq branch is disappointing, consider the New Gold Souq outlet instead.
Check hours. Confirm the shop is open before making a special trip; one visitor walked fifteen minutes before closing.
Plan the visit
| Mon | 9:00 AM – 10:00 PM |
| Tue | 9:00 AM – 10:00 PM |
| Wed | 9:00 AM – 10:00 PM |
| Thu | 9:00 AM – 10:00 PM |
| Fri | 9:00 AM – 10:00 PM |
| Sat | 9:00 AM – 10:00 PM |
| Sun | 9:00 AM – 10:00 PM |
One customer calls Musk Rijal their new signature scent.
Musk silk oil perfume is described as a signature Ajmal offering.
A customer bought six bottles but reported that they produced no fragrance after reaching home.
One visitor bought three Itra/Atar fragrances and described them as superb.
Multiple visitors report rude, dismissive or inattentive service, including staff walking away or failing to answer questions.
A recent buyer said Musk Silk nearly disappeared after an hour, despite expecting stronger longevity.
One visitor said they were pushed into buying attars they did not choose and felt rushed through the purchase.
A customer reported that six bottles of Dahn al oud produced no fragrance after reaching home and received no response.
One review recommends trying the New Gold Souq outlet instead because service at this location was not good.
The Bottom Line
Ajmal Perfumes in Deira Gold Souq suits shoppers who want traditional perfume oils, attars and oud alongside designer or niche fragrances. Reviews mention genuine attar, a broad oud-based selection and helpful note guidance when the service is attentive. The store is particularly useful for comparing oil perfumes and pre-made blends rather than shopping for just one mainstream bottle.
Named favourites include Musk Rijal, Musk Silk oil perfume, and oud and amber. One visitor bought a 100ml oud-and-amber fragrance and rated its smell and performance very highly, while another long-time customer described the perfumes as long-lasting. Prices are often described as reasonable, although a separate review found the collection a little expensive.
In the souk, bargaining is specifically recommended by one customer as a way to reach a fairer price. The main caution is inconsistent customer service. Recent reviews describe staff as rude, dismissive, aggressive or inattentive, with some shoppers saying questions went unanswered or that they were rushed into buying attars.
Product performance is also not uniform: Musk Silk was reported to fade after about an hour, and a customer said six bottles of Dahn al oud had no fragrance at home. Test carefully, ask questions and consider another Ajmal outlet if the interaction feels rushed.