Alshaya Technical

To extend the customer journey we launched an 800sqm flagship Alshaya Technical Excellence Centre in the heart of Dubai Silicon Oasis. With an engaging design, the showroom layout and furnishings offer freedom to explore the different machines and their capabilities. A sensory coffee tasting experience available for visitors is a star addition to the experience. On display are high-performance bean-to-cup professional coffee machines from a number of our renowned partners. The facility also includes a warehouse, workshop, service centre and a training room.