Green spaces
Masaar’s discovery centre was praised for attractive designs and abundant green spaces.
Arada
Dubai Festival City
Arada is a real estate developer with sales and investment centres in Dubai Festival City, alongside communities and off-plan projects such as Masaar and W Residences at Dubai Harbour. Reviews point to attractive designs and green spaces, but buyers should also investigate handover timing and after-sales support carefully.
Reputation Score
3.8
★★★★☆
161 ratings
Source: Google Maps
The Good Stuff
Waterfront views
W Residences at Dubai Harbour was described as luxurious, well-designed and offering waterfront views.
Timely handover
One buyer reported receiving the key on time after prompt updates and problem-solving from the back-office team.
Community upkeep
A resident said Arada was professional and working to maintain its community after six months of living there.
Office ambience
The Festival Tower office was described as having a nice atmosphere, with friendly staff noted by one visitor.
Tips for a Better Visit
Read contracts. Read the full contract before signing, especially clauses covering permitted project delays and investment returns.
Confirm timelines. Ask for the handover date and construction status in writing; one buyer’s promised December 2024 date moved by a year.
Check support. Before paying, confirm who handles handover, maintenance, renting and resale, since post-sale service was criticised.
Document faults. Report defects promptly and keep technician findings in writing, particularly for building systems such as AC and electrical connections.
Plan parking. If visiting for the first time, allow extra time to find the parking route because signage was reported as limited.
Screen calls. Treat unsolicited sales calls cautiously and verify the caller before discussing a property or sharing information.
Plan the visit
Practical details
Festival Tower, 19th floor, Dubai Festival City 253
Al Kheeran - Dubai Festival City, Dubai
| Mon | 8:00 AM – 6:00 PM |
| Tue | 8:00 AM – 6:00 PM |
| Wed | 8:00 AM – 6:00 PM |
| Thu | 8:00 AM – 6:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | Closed |
| Sun | Closed |
Popular Mentions
Armani show apartment
The Armani show apartment at City Walk was mentioned in a review about the visitor experience and staff conduct.
Azalea, Masaar
Azalea in Masaar was mentioned by a buyer discussing its promised and delayed handover date.
Riff 5
Riff 5 was mentioned in a resident’s complaint about a long-running AC and electrical fault.
Common Concerns
Project delays
Several buyers reported delayed projects and handovers, including a villa whose promised December 2024 handover moved to December 2025.
After-sales gaps
Reviews describe weak follow-up after purchase, including unanswered calls and messages about questions after booking.
Rude interactions
Multiple visitors reported rude or unprofessional behaviour from sales, call-centre and customer-care staff.
Maintenance response
One resident said a serious AC fault in Riff 5 remained unresolved for months despite technicians identifying a damaged cable.
Higher pricing
One short review described the company as good but too expensive, so budget carefully before committing.
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The Bottom Line
Arada is a real estate developer with sales and investment activity in Dubai Festival City. Reviews mention communities and projects including Masaar, W Residences at Dubai Harbour, Azalea in Masaar and the Armani show apartment at City Walk. Masaar’s discovery centre drew praise for its designs and abundant green spaces, while W Residences was described as luxurious and waterfront-facing.
The experience depends heavily on the team and stage of the purchase. One buyer said the key arrived on time after helpful updates, and a resident praised Arada’s efforts to maintain their community. Those positive accounts sit alongside repeated complaints about rude sales or call-centre interactions, unanswered messages after booking and weak after-sales support during handover, maintenance, renting or resale.
The biggest caution is delivery timing. Buyers reported delayed projects, including an Azalea villa originally promised for December 2024 and later expected in December 2025. Another resident described an AC and electrical fault in Riff 5 that remained unresolved for months.
If you are considering a purchase, read every contract clause, confirm the handover schedule in writing and establish the post-sale contact route before paying. For a first visit, allow extra time for parking: one review says directions to and from the parking area are not sufficient for newcomers.