Custom Sofas
Sofa buyers can choose fabrics, colours, dimensions and designs, including modular arrangements tailored to their rooms.
Asghar Furniture - Al Ittihad Showroom
Deira
Asghar Furniture is a Deira showroom for made-to-order furniture, with sofas and beds among the products customers discuss most. It is especially worth considering if you want to choose a sofa’s fabric, colour, dimensions or design rather than settle for a fixed model.
Reputation Score
4.5
★★★★★
604 ratings
Source: Google Maps
The Good Stuff
Fast Production
Several customers report sofas or complete orders arriving in about a week, including one custom sofa ready in six days.
Delivery Setup
Reviews describe deliveries arriving on time, with assembly handled efficiently for items such as beds, sofas and TV units.
Room Fit
Staff helped customers choose beds and sofas around room size, while one modular sofa was praised for fitting beautifully into its space.
Value Options
Customers repeatedly describe the furniture as reasonably priced, including sofas whose quality exceeded expectations at lower budgets.
Flexible Comfort
One customer says the filling firmness, colour and size could all be customized, while another found the sofa exceptionally comfortable.
Organized Showroom
The Ittihad Road showroom was described as well organized, with a large selection of designs and helpful staff who were not pushy.
Tips for a Better Visit
Specify Options. Ask to see fabric, colour, dimension and firmness choices before ordering; the customization is one of the showroom’s clearest advantages.
Confirm Timing. Get the production and delivery date in writing. Customers commonly mention about seven days, but lead times reported range from six to eight days.
Check Warranty. Before paying, clarify what the warranty covers, particularly foam and cushions, since one customer said those parts were excluded.
Plan Measurements. If booking home measurements, reconfirm the location and appointment timing and ask about the fee; one visit involved a 500 AED charge and a one-hour delay.
Inspect Odour. For beds and other upholstered pieces, check the finish and room odour promptly after installation, given reports of strong chemical or glue smells.
Check Route. The showroom is described as not far from Abuhail Metro station, but one visitor found the route inconvenient, so plan your journey carefully.
Plan the visit
Practical details
Al Ittihad Rd
Al Khabaisi - Deira, Dubai
| Mon | 9:00 AM – 12:00 AM |
| Tue | 9:00 AM – 12:00 AM |
| Wed | 9:00 AM – 12:00 AM |
| Thu | 9:00 AM – 12:00 AM |
| Fri | 9:00 AM – 12:00 AM |
| Sat | 9:00 AM – 12:00 AM |
| Sun | 9:00 AM – 12:00 AM |
Popular Mentions
TV cabinet
The Dubai branch customized a TV cabinet to a customer’s specifications and delivered it according to the original design.
Kitchen island with a marble top
Customers have also commissioned a kitchen island with a marble top through the Dubai branch.
Common Concerns
Durability Concerns
One customer reported a sofa cushion becoming uneven and sinking within a year, with foam and cushions excluded from warranty coverage.
Odour Reports
Two customers reported strong chemical or glue smells after bed installation, including eye irritation and difficulty staying in the room.
After-Sales Issues
Reviews include complaints about repeated unanswered calls, inspection fees and repair charges, plus difficulty getting warranty support.
Measurement Delay
One customer paid 500 AED for measurements, then was told at the appointment time that the team would arrive an hour late.
Mattress Complaint
A customer found the supplied mattress extremely hard and said an exchange for a softer model was refused.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
500 AED
come and take measurements
“I paid 500 AED just for them to come and take measurements”Google review · May 2026
DXB
LOCAL
LOCAL
The Bottom Line
Asghar Furniture’s Al Ittihad showroom in Deira is geared towards people who want more than a ready-made sofa or bed. Reviews mention customized sofas, modular sofas, beds, TV units and even a kitchen island with a marble top. You can discuss fabric, colour, dimensions, design and, in one review, even the firmness of the filling.
Customization is the standout reason to visit. Customers describe choosing fabrics and dimensions for a sofa, arranging modular sections to suit a room, and getting a custom sofa ready in six days. Several orders arrived in roughly a week, with delivery and assembly generally described as smooth and on time.
Prices are often called reasonable, including by buyers who felt the quality exceeded expectations for their budget. There are important caveats. A few reviews report sofa cushions losing shape within a year, strong chemical or glue smells after bed installation, and frustrating warranty or customer-service follow-up.
One customer paid 500 AED for a measurement visit and then faced a one-hour delay. Before ordering, confirm the delivery date, warranty coverage for foam and cushions, mattress exchange terms and the measurement fee. If travelling by metro, allow extra time: one reviewer found the route from Abuhail inconvenient.