Wide range
Customers mention international brands and everyday essentials, including baby food, pet food and gluten-free products.
aswaaq Supermarket - Waterfront
Deira
aswaaq Supermarket - Waterfront is a clean, well-organised supermarket in Deira, useful for everyday groceries and international brands. Reviews also mention a bakery, fresh fish, hot food and practical essentials such as baby food, pet food and gluten-free products.
Reputation Score
4.1
★★★★☆
117 ratings
Source: Google Maps
The Good Stuff
Fresh sections
The store has a bakery, butchers, fishmongers and a hot food counter, giving shoppers more than standard packaged groceries.
Clean shop
Several reviews describe the supermarket as clean, hygienic and well organised, with products presented neatly.
Helpful staff
Many shoppers describe the staff as courteous, cooperative and friendly, especially during regular in-store visits.
Organic produce
One neighbourhood shopper was pleased to find that the supermarket had expanded its range to include organic vegetables and fruit.
Convenient location
The supermarket is convenient for nearby hotels and is described as close to Gold Souq Metro Station.
Quiet atmosphere
A customer noted that the store was not very crowded, which may make routine shopping more relaxed.
Tips for a Better Visit
Compare prices. Compare prices within the brands before buying; one shopper says prices are not usually the cheapest, though end-of-day sales occur.
Check fish hours. If you want live fish cooking in the evening, ask at the counter first because a customer found the service unavailable at 7 pm.
Inspect deliveries. Check delivered produce and packaging on arrival; reviews mention spoiled fruit and damaged or expired products from delivery orders.
Expect queues. Allow extra time at checkout, as one frequent shopper reported only one cashier operating despite two exits.
Plan parking. If you are driving, plan ahead because a review specifically reports that customers do not have parking.
Check stock. For specialist purchases, confirm availability first: one shopper could not find Mideer arts and crafts supplies.
Plan the visit
Practical details
78H2+6V
Al Corniche - Deira, Dubai
| Mon | 7:00 AM – 12:00 AM |
| Tue | 7:00 AM – 12:00 AM |
| Wed | 7:00 AM – 12:00 AM |
| Thu | 7:00 AM – 12:00 AM |
| Fri | 7:00 AM – 12:00 AM |
| Sat | 7:00 AM – 12:00 AM |
| Sun | 7:00 AM – 12:00 AM |
Popular Mentions
Fresh fish
The supermarket has a fish section, including fresh fish and a fish tank mentioned by shoppers.
Charcoal grill
One review specifically mentions a charcoal grill among the store’s prepared-food facilities.
Common Concerns
Delivery problems
Reviews report missing orders, unresponsive calls and damaged, expired or spoiled items from delivery orders.
Frozen storage
One customer received a broken, completely melted Toblerone ice cream stick for the second time and blamed poor frozen-food storage.
Above-average prices
Multiple shoppers consider the supermarket expensive compared with nearby groceries and other high-end supermarkets.
Fish service
Customers say evening live-fish cooking stopped without clear notice, including a visit at 7 pm.
Understaffed
A frequent shopper reported barely five employees and sometimes only one cashier despite two exits and several cashier spaces.
DXB
LOCAL
LOCAL
The Bottom Line
aswaaq Supermarket - Waterfront is a convenient Deira stop for everyday groceries, especially if you are staying at a nearby hotel. Reviews mention international brands, fresh fish, a bakery and a broad essentials range that includes baby food, pet food, barbecue supplies and gluten-free products. Organic vegetables and fruits have also appeared in the selection.
The shop is generally described as clean, hygienic and neatly organised. Several customers praise the friendly, courteous staff, while one review highlights a quieter atmosphere. There is also a hot food counter and charcoal grill, so this is more than a shelves-only grocery run.
Its location near Gold Souq Metro Station adds to the convenience. Prices are a recurring caution: shoppers often call them above average or higher than nearby groceries, so compare brands and look for end-of-day sales. Service can be less dependable for delivery, with reports of missing orders and spoiled, damaged or expired items.
If you want fish cooked in the evening, ask at the counter first; a customer said the service had stopped at 7 pm without clear notice. Drivers should also note the reported lack of customer parking.