Value quality
Reviewers repeatedly describe the clothing as good-quality and affordable, including branded pieces bought through live selling.
BELLEZONE
Deira
BELLEZONE is a clothing department store in Deira selling branded and affordable outfits for women, men and children. Shoppers can browse in-store collections or follow live selling sessions, where new arrivals, styling ideas and questions are handled in real time.
Reputation Score
4.8
★★★★★
268 ratings
Source: Google Maps
The Good Stuff
Trendy range
The selection includes stylish everyday wear and more polished pieces, with reviewers noting new collections almost every week.
Live selling
Live streams are described as entertaining and interactive, with styling tips, quick answers and affordable branded items shown on camera.
Brand selection
Reviews mention branded clothing and a collection that includes Jack and Jones, with one shopper buying a good-quality bomber jacket.
Online ordering
Online customers mention responsive administrators, flexible payment options and next-day delivery availability.
Tips for a Better Visit
Check sizing. Try items on or confirm measurements before buying, especially if you need plus sizes or rely on a medium label.
Ask stock. If a seller says an item is the last piece, ask staff to verify the stock before deciding.
Check prices. Compare the label with the till price before paying; one jacket marked AED 100 was quoted at AED 150 at the counter.
Try live. If you prefer online shopping, watch the live sessions for new arrivals, styling tips and quick answers to questions.
Shop late. Check the store after 8 pm on weekends if you want to look for the offers mentioned by a recent shopper.
Consider delivery. For online orders, ask about flexible payment options and whether next-day delivery is available for your order.
Plan the visit
Practical details
138 Abu Baker Al Siddique St
Al Muraqqabat - Deira, Dubai
| Mon | 10:00 AM – 1:00 AM |
| Tue | 10:00 AM – 1:00 AM |
| Wed | 10:00 AM – 1:00 AM |
| Thu | 10:00 AM – 1:00 AM |
| Fri | 10:00 AM – 1:00 AM |
| Sat | 8:00 AM – 1:00 AM |
| Sun | 8:00 AM – 1:00 AM |
Common Concerns
Size range
Multiple reviews ask for more large or plus-size options, while another says the store mainly carries X-M sizes.
Store layout
Clothes are not always arranged by size, which can make searching frustrating.
Size accuracy
One regular shopper said shirts labelled medium sometimes did not fit as expected.
Price mismatch
A customer reported seeing a jacket marked AED 100 and being told at checkout that it cost AED 150.
Service concern
One review reported feeling unwelcome and humiliated in-store because of the staff's reaction to the customer's race.
DXB
LOCAL
LOCAL
The Bottom Line
BELLEZONE is a clothing store in Deira with a strong focus on affordable branded fashion. In-store shoppers can browse casual and formal wear, including blazers, tops, jeans and suit pieces; one review also mentions a good-quality bomber jacket from the Jack and Jones range. New collections are reported to arrive almost weekly.
The live-selling side is a major part of the experience. Customers describe the streams as entertaining and useful for seeing new arrivals, getting styling tips and asking questions quickly. Online shoppers also mention flexible payment options and next-day delivery availability, though those details should be confirmed for your order.
Service is usually described as warm, patient and attentive, with staff helping customers find outfits and sizes. The main practical drawback is fit and availability: reviews mention limited plus-size options, requests for more small sizes, clothes not arranged by size and medium labels that do not always fit as expected. Before paying, check the garment label against the till price; one shopper reported a jacket marked AED 100 being quoted at AED 150.
Weekend offers after 8 pm were also mentioned, so that may be worth checking if you are shopping for value.