Durable Results
Arabic keyboard lettering still looked new after 45 days of daily use, with no fading, peeling or wear.
Brand Plus Sign LLC
Hor Al Anz
Brand Plus Sign LLC is an engraving shop in Hor Al Anz, known for precise laser engraving on keyboards, including Arabic and Russian layouts. Customers also bring in items such as perfume bottles, glass and AirPods Pro for customised engraving.
Reputation Score
4.9
★★★★★
194 ratings
Source: Google Maps
The Good Stuff
Backlit Keys
Russian lettering on a backlit laptop keyboard was reported to illuminate properly, retaining a factory-made appearance.
Fast Turnaround
Keyboard jobs are often completed while you wait; one mechanical keyboard with Arabic letters took less than an hour.
Design Previews
The team sends real photos of previous work and provides options before engraving, helping you settle the layout first.
Beyond Keyboards
Customers have also used the shop for perfume bottles, glass and other personalised engraving projects.
Remote Coordination
A customer in Moscow arranged English-key engraving remotely for a keyboard delivered to someone in Dubai.
Tips for a Better Visit
Send Samples. Send a design or handwriting sample in advance; the team can offer options and confirm the artwork before engraving.
Ask First. Ask about your exact keyboard model and language layout, since customers report different options for keyboards and laptops.
Check Timing. If you are in a hurry, ask about same-visit service; reported keyboard times range from about 10 minutes to 45 minutes.
Confirm Design. Before handing over a valuable item, confirm the design and details; the team reportedly checks everything before starting.
Use WhatsApp. Message ahead for quick replies, sample images and directions; one visitor received shop photos that made the location easy to find.
Try Walk-In. A walk-in may be possible for keyboard work, but message first if your timing is tight or the job is unusual.
Plan the visit
Practical details
Deira - 46th St
Hor Al Anz - Deira, Dubai
| Mon | 9:00 AM – 7:00 PM |
| Tue | 9:00 AM – 7:00 PM |
| Wed | 9:00 AM – 7:00 PM |
| Thu | 9:00 AM – 7:00 PM |
| Fri | 9:00 AM – 7:00 PM |
| Sat | 9:00 AM – 7:00 PM |
| Sun | Closed |
Popular Mentions
Apple Magic Keyboard
Customers bring Apple Magic Keyboards for neat custom lettering, including Russian layouts and tablet keyboard work.
AirPods Pro engraved
AirPods Pro engraving is another quick personalised item mentioned by a customer.
Common Concerns
Above Average
One repeat customer said the prices were above average, although they felt the quality justified the cost.
Slight Premium
Another customer found the initial pricing slightly expensive, despite considering the workmanship worth paying for.
DXB
LOCAL
LOCAL
The Bottom Line
Brand Plus Sign LLC is an engraving shop in Hor Al Anz with a particularly strong track record for adding Arabic, Russian and other language layouts to laptop and desktop keyboards. Customers describe lettering that looks factory-made, including a backlit Russian layout that illuminated properly and Arabic letters that showed no fading, peeling or wear after 45 days of daily use. Turnaround is a major draw.
Reviews mention keyboard jobs finished in roughly 10, 15, 20, 30 and 45 minutes, although the exact time will depend on the keyboard. The shop also handles more personal pieces: customers have brought perfume bottles, AirPods Pro, glass and aluminium plates for engraving, as well as nameplates and other branding work. The process sounds reassuringly hands-on.
Staff share photos of previous work, suggest layout options, confirm the details before starting and send WhatsApp updates or directions. Remote coordination has even worked for a keyboard arranged between Moscow and Dubai. If you are visiting with a specific model or design, send a message first and ask for a preview.
Pricing is not consistently described as cheap: one review calls it above average and another slightly expensive at first. Still, both customers felt the finish justified the spend, so this is a quality-focused choice rather than a bargain guarantee.