Brand bargains
A shopper reported buying Puma’s shoes for 79 AED after seeing them at 450 AED in a Puma store.
Brands For Less - Deira City Center
Level 2
Brands For Less at Deira City Center is a discount store on Level 2 built around finding branded clothes, shoes and household goods at reduced prices. Reviews specifically mention Reebok shoes, Puma trousers and attractive home-goods aisles, though stock and sizing can vary from visit to visit.
Reputation Score
3.8
★★★★☆
163 ratings
Source: Google Maps
The Good Stuff
Home goods
The home-goods section receives a more positive mention than the clothing area, making it worth browsing beyond apparel.
Product range
Reviews mention a useful selection of dresses and shoes, alongside branded clothing and household items.
Store condition
One review describes the branch as clean and the staff as helpful, which is a positive contrast to other service reports.
Affordable finds
Customers have found branded products at affordable prices, including Reebok shoes and Puma trousers.
Tips for a Better Visit
Check sizes. Allow extra browsing time and check every rack carefully: reviews say the branch may not have every size available.
Inspect quality. Examine clothing and other items before paying, since one customer found the quality disappointing despite the low price.
Keep packaging. Keep the original box and packaging if an exchange might be needed; one shopper was refused a change without it.
Verify promotions. Confirm promotional pricing at checkout and review the invoice carefully after a reported buy-one-get-one pricing error.
Confirm pickup. For store collection, confirm the order is physically ready before travelling; one order was still unavailable three days later.
Plan the visit
Practical details
DCC - 8th St
Port Saeed - Level 2, Dubai
| Mon | 10:00 AM – 12:00 AM |
| Tue | 10:00 AM – 12:00 AM |
| Wed | 10:00 AM – 12:00 AM |
| Thu | 10:00 AM – 12:00 AM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Popular Mentions
Rebook Shoes
Rebook Shoes are specifically mentioned as one of the branded purchases customers found at a good price.
Home goods aisles
The home goods aisles were singled out positively, especially compared with the more mixed clothing feedback.
Common Concerns
Limited stock
The branch is described as small, short of stock and often missing the item or size a shopper wants.
Messy sizing
Clothes may be hung without size order, and some styles have only one size available, making browsing time-consuming.
Cashier delays
A review reports a long wait at checkout even though multiple people were present at the tills.
Phone support
Customers report unanswered calls and staff who cannot confirm current stock, making phone enquiries unreliable.
Exchange rules
One customer was told an item could not be exchanged without its box, despite providing the barcode.
DXB
LOCAL
LOCAL
The Bottom Line
Brands For Less at Deira City Center is a discount-store treasure hunt on Level 2. Shoppers come for branded clothes and shoes, with reviews mentioning Rebook Shoes, Puma Trousers, dresses and household items at reduced prices. One older review says Puma’s shoes cost 79 AED there, compared with 450 AED at a Puma store, although that is not a current price guarantee.
The selection is uneven. Home-goods aisles have been praised, but the clothing section has also been described as disordered, with items hung without size order and sometimes only one size of a style. Other reviews call the branch small and short of stock, so it suits browsing more than searching for one exact item.
Service varies sharply. Some customers describe helpful, professional assistance and a clean store, while others report long cashier waits, unanswered calls, slow invoice follow-up and delayed store pickup. There are also complaints about product quality, promotion errors and an exchange being refused without the original box.
Check sizes, prices and the final invoice before paying, and keep packaging. If collecting an order, confirm it is ready at the store rather than relying only on a phone assurance.