Branded Value
Reviews describe genuine branded items at affordable prices, including good-quality clothing and shoes.
Brands For Less - Dubai Festival City Mall
Dubai Festival City
Brands For Less is a discount store in Dubai Festival City with a rotating selection of branded clothing, shoes, home goods and more. It suits shoppers who enjoy searching for reduced-price finds, with an in-store TCHIBU coffee shop for a break.
Reputation Score
3.8
★★★★☆
398 ratings
Source: Google Maps
The Good Stuff
Wide Selection
The store carries a broad mix, with garments, shoes and household items among the most-mentioned sections.
Fresh Stock
Collections are updated regularly, so clothing and shoe finds can change between visits.
Search Rewards
A well-organized layout and low-priced finds reward shoppers willing to browse carefully.
Coffee Break
The in-store coffee shop is praised by some visitors for tasty coffee and skilled baristas.
Branch Help
When a shoe size was unavailable, staff arranged for it to be booked at another branch.
Tips for a Better Visit
Visit Off-Peak. Try a quieter time if possible: the branch is often crowded and cashier waits can be lengthy.
Inspect Items. Check makeup and other goods before paying; one shopper found makeup already opened and damaged products on display.
Keep Proof. Keep your receipt or digital bill for exchanges, as a customer was asked for a hard copy or WhatsApp record.
Check Sizes. Expect broken sizes in clothing and shoes; if your size is missing, ask whether another branch can reserve it.
Verify Prices. If an item has no price tag, confirm its price at the counter before deciding to buy.
Check Seating. If you plan a coffee stop, look for a table early because the small seating area can fill with non-ordering customers.
Plan the visit
Practical details
Dubai Festival City Mall - First Floor - near Mark and Spencer
Al Kheeran - Dubai Festival City, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
Ice coffee
A visitor specifically mentioned trying an ice coffee at the BFL cafe.
Rain coat collection
The store has been noted for adding a rain coat collection to its changing stock.
Tommy Hilfiger
Tommy Hilfiger is one of the branded labels mentioned as available at the store.
Croissant and pain au chocolat
The cafe corner also sells pastries, although one review was strongly negative about these two items.
Common Concerns
Long Queues
Cashier and customer-service lines can take a long time, including at the express counter.
Crowded Store
The branch can become extremely busy, making browsing and queueing less comfortable.
Counter Closures
Returns and express services have reportedly been unavailable even when customers needed them.
Shoe Wear
A customer reported visible wear after using a pair of shoes just once.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
29 AED each
high quality and comfortable shirts
“I went there 3 days ago and I got myself 3 high quality and comfortable shirts for 29 AED each”Google review · December 2023
13aed
cappuccino double shot
“The coffee shop is a mid-way price point between the extortion of Costa and the bargain of IKEA - it's about 13aed for a cappuccino double shot”Google review · December 2020
DXB
LOCAL
LOCAL
The Bottom Line
Brands For Less at Dubai Festival City is a browse-heavy discount store for branded clothing, shoes, accessories and home goods. The appeal is the chance to find reduced-price pieces that change regularly: visitors mention garments, shoes and household items, while another review describes buying three comfortable shirts for 29 AED each. It is more treasure hunt than predictable stock-up, so patience helps.
Sizes can be hit or miss, particularly in clothing and footwear. If the right shoe size is missing, ask whether it can be booked from another branch; customers have reported that staff arranged this successfully. The store is also frequently described as crowded, with long cashier waits and occasional problems at the express and returns counters.
Inspect items before paying, especially makeup and discounted goods. Reviews mention opened cosmetics, damaged products and one pair of shoes showing wear after a single use. Keep your receipt or digital purchase record for any exchange.
There is a TCHIBU Coffee Shop inside the store, and reviews are mixed: some praise the baristas and tasty coffee, while another found the croissant and pain au chocolat disappointing. Seating is limited, so the coffee break may require a little luck.