Wide selection
Shoppers find many choices across clothing, shoes, accessories, household goods and children’s items.
Brands For Less - Silicone Central
Dubai Silicon Oasis
Brands For Less - Silicone Central is a spacious discount store in Dubai Silicon Oasis where shoppers browse mixed-brand clothing, shoes and household goods. Reviews also point to a sizeable toy section and a smooth online-order pickup option, making it useful for bargain hunting across family and everyday items.
Reputation Score
4.4
★★★★☆
259 ratings
Source: Google Maps
The Good Stuff
Toy section
The toy area includes reasonably priced gift options, including toys bought for children and a luxury car toy on sale.
Easy layout
One visitor found the store organized and easy to navigate despite its broad assortment.
Online pickup
A regular online shopper reported that orders were normally ready for collection within two to three days.
Shoe help
Staff have helped shoppers locate a precise shoe size and even search for a previously returned pair.
Budget finds
A customer found an Adidas jacket for 200 AED less than the outlet price, showing the appeal of checking the racks carefully.
Tips for a Better Visit
Check returns. Ask about return exclusions before paying, especially for makeup, after a customer says a next-day Street Makeup return was refused.
Inspect toys. Check battery-operated toys before buying because one review reported leaking batteries and raised a child-safety concern.
Allow time. Build in extra time for exchanges; one shopper described long waits and repeated hand-offs between staff.
Collect earlier. For online pickups, avoid arriving close to closing and confirm the branch’s current cutoff, since a 10:30 PM collection was refused.
Browse patiently. The selection is broad but finding the right size or style can take time, so allow room to search rather than expecting a quick grab.
Use parking. Parking is available at the location, which is useful if you are making a larger family or home-shopping trip.
Plan the visit
Practical details
Silicon Central - First Floor C-102 to C-107
Nadd Hessa - Dubai Silicon Oasis, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
Street Makeup
A customer bought a Street Makeup product but reported an unpleasant smell and a refused next-day return.
Oil diffuser
One shopper reported receiving quick help with an oil diffuser issue at the Dubai Silicon Oasis branch.
L size Addidas jacket
A shopper found an L size Addidas jacket at a lower price than the outlet price.
Common Concerns
Return disputes
A customer says a faulty-smelling makeup product could not be returned or exchanged the next day.
Slow exchanges
Exchange visits were described as disorganized, with customers redirected between staff and left waiting.
Pickup timing
Two reviews report that late-night online-order pickup was refused despite customer service stating an 11:00 PM closing time.
Quality checks
Reviews mention a broken clock, leaking battery-operated toys and shoes that failed after two wears.
Uneven value
One visitor felt the discounts were less compelling than expected and left without buying.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
200 aed less
L size Addidas jacket
“This guy invested about 10-15 mins of his time while the store was about to close and gave me an L size Addidas jacket which was 200 aed less than actual addidas outless price”Google review · January 2025
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The Bottom Line
Brands For Less - Silicone Central is a large, mixed-brand discount store in Dubai Silicon Oasis. You can browse clothing, shoes, accessories, home items, makeup, children’s outfits and toys in one trip. Reviews especially highlight the wide selection, a sizeable toy section for reasonably priced gifts, and helpful assistance with finding shoe sizes.
The store is spacious and generally easy to navigate. One regular online shopper said pickup usually took two to three days, while another review notes that parking is available. The range can reward patient browsing: finding the exact style or size is described as the main challenge, and staff may suggest alternatives when something is unavailable.
Service is inconsistent. Many shoppers describe courteous, accommodating help, but exchange visits have also involved long waits and staff redirecting customers between counters. Late-night collection is another potential snag: a 10:30 PM pickup was refused even though customer service reportedly confirmed an 11:00 PM closing time, so collect earlier and verify the cutoff.
Inspect battery-operated toys and check return exclusions before paying, particularly for makeup, as reviews mention leaking toys and a disputed next-day return.