Clear Guidance
Several buyers received detailed explanations of features, trim differences and paperwork without feeling pressured.
BYD I DENZA I YANGWANG - Brand Center Festival City
Dubai Festival City
BYD’s Brand Center in Dubai Festival City lets you compare models such as the Song Plus and Atto 8, arrange test drives and work through purchase, finance, registration and delivery. Reviews often praise patient product explanations and smooth handovers, though finance terms and after-sales follow-up deserve careful checking.
Reputation Score
4.3
★★★★☆
700 ratings
Source: Google Maps
The Good Stuff
Test Drives
Customers describe useful test-drive support, including multiple drives while comparing the Atto 8 with other models and brands.
Smooth Handover
Delivery teams are often credited with explaining the car’s controls and features before customers drove away.
Fast Processing
One buyer booked on 15 April and received the vehicle on 24 April, with frequent updates throughout.
Finance Updates
A Shark 6 buyer said the sales process included regular bank follow-ups and prompt loan-status updates.
Home Support
A customer without transport was picked up from home for two showroom visits and later taken to handover.
Delivery Extras
Some deliveries included thoughtful touches, including home delivery with flowers for a Shark 6 buyer.
Tips for a Better Visit
Confirm Finance. Get the down payment, interest rate and eligibility conditions in writing before paying a booking fee.
Book Early. Reserve a test-drive slot and reconfirm it before returning; one visitor waited an extra hour despite a booked time.
Inspect Handover. Before accepting delivery, check alignment, tint, tyre pressure and promised equipment during the pre-delivery inspection.
Test Connectivity. Try the wireless charger and Apple CarPlay before leaving, since both were reported as problematic after delivery.
Check Resale. If resale matters, research current used-car offers first; one owner reported AED 39,000 depreciation after one year.
Plan the visit
Practical details
Marsa Plaza - Festival Blvd - Al Kheeran - Dubai Festival City
Al Kheeran - Dubai Festival City, Dubai
| Mon | 9:00 AM – 8:00 PM |
| Tue | 9:00 AM – 8:00 PM |
| Wed | 9:00 AM – 8:00 PM |
| Thu | 9:00 AM – 8:00 PM |
| Fri | 9:00 AM – 8:00 PM |
| Sat | 9:00 AM – 8:00 PM |
| Sun | 9:00 AM – 8:00 PM |
Popular Mentions
BYD Song Plus
The Song Plus is described as responsive, smooth to drive and feature-rich, with buyers also praising its value and technology.
BYD Atto 8
Reviews describe the Atto 8 as spacious, technology-packed and enjoyable to drive, with test drives helping one buyer make the decision.
BYD Shark 6
Buyers mention test-drive invitations, loan support and smooth delivery for the Shark 6.
Denza B5
The Denza B5 review highlights a comfortable, quiet electric drive, convenient charging and a premium-feeling interior.
Common Concerns
Changed Terms
One Sealion 7 buyer said the advertised 20% down payment changed to 30% or 2.5% interest after booking.
Refund Delays
A cancelled booking was reportedly due to take 21 business days for the booking fee to be refunded.
Delivery Issues
One customer reported delays, unclear specifications and pre-delivery problems including alignment, tinting and tyre pressure.
Technical Faults
Reported ownership issues included slow wireless charging, frequent Apple CarPlay disconnections and weak rear roof air-conditioning.
Resale Loss
Two owners reported steep depreciation, including a Song Plus bought for AED 119,000 and later attracting an AED 80,000 offer.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
approx 90,000 AED
BYD car
“I bought a BYD car 2 years ago for approx 90,000 AED from Al Futtaim with the warranty, etc”Google review · May 2026
DXB
LOCAL
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The Bottom Line
BYD’s Brand Center in Dubai Festival City is a place to compare the range, take a test drive and complete the buying journey through finance, registration, insurance and delivery. The reviews most often point to the Song Plus, Atto 8, Sealion 7 and Shark 6, with buyers particularly valuing detailed feature explanations and patient help when choosing between trims or competing brands. The strongest experiences are highly dependent on the individual sales and delivery team.
Buyers describe quick enquiry responses, regular bank updates, careful handovers and, in one case, three test drives before settling on an Atto 8. Some deliveries were completed within nine days, while others included home delivery and flowers. That level of attention is not consistent, however.
There are important checks to make before committing. 5% interest, with a reported 21-business-day refund wait after cancellation. Another customer reported delivery defects and recurring Apple CarPlay and charging problems.
Reviews also raise concerns about resale value, so get finance terms, promised extras and handover checks documented before paying a booking fee.