Authentic phones
Several customers describe the phones as authentic and competitively priced compared with nearby shops.
CELL POINT GENERAL TRADING LLC
Deira
CELL POINT GENERAL TRADING LLC is a mobile phone and electronics shop in Deira, with new and used phones alongside accessories. Reviews also mention laptops and PS5 consoles, making it useful for comparing devices or picking up practical add-ons in one visit.
Reputation Score
4.0
★★★★☆
176 ratings
Source: Google Maps
The Good Stuff
Broad selection
The larger shop carries phones and accessories, with reviews also mentioning laptops and PS5 consoles.
Wholesale pricing
Customers report that the shop serves both retail and wholesale buyers, with some finding mobile prices lower than elsewhere.
Used options
One buyer found a used 16 Pro Max with 10 months of warranty remaining at a very good price.
Accessory range
A repeat customer bought a laptop stand, mobile cover, power bank, protector and headphone in one visit.
Tips for a Better Visit
Check warranty. Before paying, confirm the warranty and whether the phone is unboxed; one buyer later found the phone overheated and had no warranty.
Confirm payment. Ask about card and instalment charges before agreeing. Reviews mention cash-only service and disputed Tabby surcharges.
Compare prices. Check nearby shops before buying: one customer found an opposite shop selling the phone for 10 AED less.
Avoid peak times. Allow extra time in the evening, when one review says the shop is usually busy and customers may need to wait.
Test accessories. Test accessories before leaving and clarify the return process; an ear pad bought within half an hour was reported faulty.
Plan parking. If you are driving, allow time to find parking because the souk location can make spaces difficult to secure.
Plan the visit
Practical details
18th St
Al Murar, Dubai
| Mon | 10:30 AM – 11:30 PM |
| Tue | 10:30 AM – 11:30 PM |
| Wed | 10:30 AM – 11:30 PM |
| Thu | 10:30 AM – 11:30 PM |
| Fri | 3:00 PM – 11:30 PM |
| Sat | 10:30 AM – 11:30 PM |
| Sun | 10:30 AM – 11:30 PM |
Common Concerns
Uneven service
Customer service varies sharply by visit, with multiple reviews describing dismissive or rude staff interactions.
Cash payment
One review says the shop did not accept card payment and required cash.
Parking difficulty
Parking can be difficult because the shop sits in the middle of the souk.
Repair failure
A customer reported that an LCD replacement stopped working within two days and received no positive follow-up.
Phone support
A review reports calls being answered and then cut off when questions were asked.
DXB
LOCAL
LOCAL
The Bottom Line
CELL POINT is a Deira mobile and electronics shop where you can compare new phones, look at used models, and pick up accessories. Reviews also mention laptops, laptop stands and PS5 consoles, so it is more than a phone-counter stop. Several customers specifically describe the phones as authentic, while others praise wholesale-style pricing and affordable deals.
The accessory selection is a practical strength: one repeat customer bought a laptop stand, mobile cover, power bank, protector and headphone in one visit. A used 16 Pro Max was also reported to have 10 months of warranty remaining. The shop has served wholesale buyers as well as retail customers, and the newer, larger space was described as more comfortable for browsing.
Service is the main variable. Some reviewers found the staff friendly and helpful, but others reported dismissive treatment, unanswered questions and poor follow-up when an LCD failed after two days. Check the warranty and whether a phone is unboxed before paying, and test accessories at the counter.
Confirm payment terms too: reviews mention cash-only service and disputed Tabby surcharges. If you drive, parking in the middle of the souk can be a challenge; evenings may also be busy.