Soft doughnuts
Customers repeatedly describe the doughnuts as fluffy, pillowy-soft and generously filled, with flavours such as pistachio and raspberry.
Crumb & Co
Business Bay
Crumb & Co is a Business Bay bakery focused on filled doughnuts, cookies and classic pastries. Reviews make the soft doughnuts and dark chocolate and sea salt cookies the main reasons to order, while online delivery is available alongside pickup.
Reputation Score
4.5
★★★★★
113 ratings
Source: Google Maps
The Good Stuff
Creative flavours
The range goes beyond standard doughnuts, including pistachio, vanilla custard, raspberry jam and brown butter custard with salted caramel.
Standout cookies
The dark chocolate and sea salt cookie is praised for crisp edges, a chewy centre and a balanced sweet-salty flavour.
Specialty croissants
Reviews highlight the pecan stuffed croissant and the pistachio baklava croissant as particularly memorable pastry choices.
Custom orders
The team accommodated a request to replace custard with cream cheese frosting, showing useful flexibility for selected doughnut fillings.
Good coffee
One customer specifically praised the coffee's bean quality, while another paired it with a weekend pastry treat.
Gift packaging
Cute boxes and handwritten notes make the baked treats suitable for gifts, office sharing and celebrations.
Tips for a Better Visit
Confirm pickup. Check the collection setup before travelling; one review says the location is pickup-only, while another describes it as a cloud kitchen.
Ask about parking. If collecting in person, ask where to park first so you do not pay for parking unnecessarily at the cloud-kitchen building.
Try custom filling. Ask whether a filling can be changed: one customer requested cream instead of custard and received cream cheese frosting.
Compare flavours. For a less sweet option, consider asking about the raspberry jam; one review liked it more than the chocolate cream and blueberry cream cheese fillings.
Check closing time. Call ahead for a late visit: one customer found the coffee machines being closed around 10pm despite an advertised 11pm closing time.
Budget accordingly. Treat the doughnuts as a premium purchase rather than a low-cost snack; reviews repeatedly describe them as pricey.
Plan the visit
Practical details
Silver Tower
Business Bay, Dubai
| Mon | 8:00 AM – 11:00 PM |
| Tue | 8:00 AM – 11:00 PM |
| Wed | 8:00 AM – 11:00 PM |
| Thu | 8:00 AM – 11:00 PM |
| Fri | 8:00 AM – 12:00 AM |
| Sat | 8:00 AM – 12:00 AM |
| Sun | 8:00 AM – 11:00 PM |
Popular Mentions
Pistachio (pista) flavor
The pistachio doughnut is described as soft, fresh and full of flavour, making it one of the more distinctive choices.
Twice baked almond custard raspberry croissant
This named croissant is recommended alongside the doughnuts as a standout bakery item.
Mini donuts
Mini doughnuts were included in a customised order and described as a crowd pleaser.
Common Concerns
Pricey doughnuts
Several reviews consider the doughnuts expensive, with one customer reporting AED 19 for a single doughnut.
Inconsistent freshness
A few customers reported stale dough, old-tasting cakes or oily pastries, despite many others describing the doughnuts as fresh.
Pickup limitations
Recent reviews describe the site as a cloud kitchen or pickup-only, which may not suit anyone expecting a conventional bakery café.
Parking confusion
One customer paid for parking unnecessarily after not being told clearly about the cloud-kitchen setup.
Warm seating
The surrounding food-court seating was reported to feel warm during summer.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 19
donut
“AED 19 per donut which I can add few bucks to get a dozen of delicious mini donuts from a renown donut maker”Google review · March 2023
DXB
LOCAL
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The Bottom Line
Crumb & Co is a Business Bay bakery for filled doughnuts, cookies and French-style pastries, with online delivery mentioned in the business description. The doughnuts are the headline order: customers describe them as fluffy, pillowy-soft and generously filled, with popular choices including pistachio, vanilla custard and raspberry jam. Mini-doughnut boxes and customised cookie boxes also work well for sharing or gifting.
The cookies have a strong following of their own. The dark chocolate and sea salt cookie is described as chewy in the centre with crisp, caramelised edges, while the sea salt chocolate chip cookie has been paired with a pecan stuffed croissant. Pastry fans may also want to look for the pistachio baklava croissant or twice baked almond custard raspberry croissant.
Coffee is another reason to stop, with one reviewer specifically praising the quality of the beans. There are practical caveats. Recent reviews describe the operation as pickup-only or a cloud kitchen, so confirm the collection arrangement before travelling and ask about parking.
Pricing is above everyday doughnut-shop levels, including one report of AED 19 per doughnut. Quality reports are mostly enthusiastic but not universal: some customers found stale dough, oily pastry or disappointing fillings. Seating in the surrounding food court may also feel warm in summer, and late visitors should check that the coffee service is still running.