Sustainable eating
The programme focuses on learning how to maintain a sustainable diet rather than following a short-term crash plan.
De Novu Institute
Umm Suqeim
De Novu Institute is a wellness centre in Umm Suqeim centred on personalised, lifestyle-based weight loss. Customers describe weekly nutrition coaching that teaches portions and food choices, alongside options such as lymphatic massage and EMS; the wider programme also includes mind-and-body sessions for broader wellbeing support.
Reputation Score
4.6
★★★★★
163 ratings
Source: Google Maps
The Good Stuff
Indian options
Meal plans can include Indian food suggestions, helping customers stay on track with familiar meals and cravings.
Weekly plans
Customers receive individualised weekly diet plans, with one review reporting visible results from the first week.
Lymphatic massage
Lymphatic drainage was reported to reduce water retention and the appearance of cellulite within the first three sessions.
Low-impact route
One customer reported losing 11kg without physical workouts because a chronic back issue limited their range of motion.
Mind-body sessions
Reviews describe QHHT and RTT sessions as structured experiences for exploring emotions, limiting beliefs and personal goals.
Tips for a Better Visit
Discuss food. Ask whether your plan can include familiar Indian meals if that helps you manage cravings and stay consistent.
Expect check-ins. Plan around regular follow-ups: customers mention weekly nutrition plans and weekly messages as part of the routine.
Ask about intensity. Before booking a weight-loss massage, ask what pressure and technique to expect; one customer found it could be painful.
Book ahead. If you are booking treatment for neck or shoulder pain, arrange the appointment early because one reviewer found availability difficult.
Plan commitment. Go in ready to follow the programme consistently rather than expecting an effortless quick fix.
Plan the visit
Practical details
in, villa - 6 Al Wasl Rd
Umm Al Sheif, Dubai
| Mon | 8:00 AM – 8:00 PM |
| Tue | 8:00 AM – 8:00 PM |
| Wed | 8:00 AM – 8:00 PM |
| Thu | 8:00 AM – 8:00 PM |
| Fri | 8:00 AM – 8:00 PM |
| Sat | 9:00 AM – 7:00 PM |
| Sun | Closed |
Popular Mentions
Jordi Shape
A named body-contouring treatment used weekly by one customer, who reported more than 8cm of loss in stubborn areas in under three weeks.
EMS
EMS is mentioned as a post-weight-loss option for skin tightening.
Weight loss massages
Weight loss massages are used alongside meal planning and exercise in the centre’s broader lifestyle programme.
Common Concerns
Intense massage
Weight-loss massages are not spa-style treatments; one review says they can go deep and feel painful.
Costly plan
One customer described the monthly plan as costly, although they also found it motivating.
Full commitment
The weight-loss journey requires consistent effort; a review cautions that it is not easy every day.
Limited availability
A review says appointments for one practitioner were often fully booked, so some body-treatment slots may need advance planning.
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The Bottom Line
De Novu Institute in Umm Suqeim is built around personalised weight-loss coaching, with the emphasis on changing eating habits rather than relying on a temporary diet. Customers describe weekly nutrition plans that explain what to eat and how much, with options adapted to Indian food preferences. Several reviews report substantial weight loss alongside better energy, confidence or blood-sugar readings.
The programme can be paired with specific body treatments. Reviews mention lymphatic drainage and slimming massage for swelling, cellulite and contouring, plus EMS used to tighten skin after weight loss. The Jordi Shape is another named treatment; one customer reported losing more than 8cm in stubborn areas after weekly sessions.
These are add-ons to consider, not substitutes for the eating plan and commitment customers say the programme requires. De Novu also handles the mind-and-body side through QHHT, RTT and hypnotherapy sessions. Reviewers describe these as guided conversations or sessions focused on emotions, limiting beliefs, confidence and clarity.
If you are considering massage, ask about intensity first: one customer said it could be painful and was not spa-like. Appointment availability may also require planning, with one reviewer saying a practitioner was often fully booked. No clear customer-reported prices are provided in the reviews.