Gold Purity
Reviews specifically mention 22K and 24K gold, with staff explaining purity and pricing clearly.
Diora Gold & Diamonds
Deira
Diora Gold & Diamonds is a jewelry store in Deira where shoppers can compare gold pieces, diamond jewelry and distinctive modern designs. Reviews highlight patient guidance, clear explanations and selected gold designs with zero making charges.
Reputation Score
4.9
★★★★★
386 ratings
Source: Google Maps
The Good Stuff
Zero Charges
Selected gold jewelry, including some chains and bracelets, may come with zero making charges.
IGI Certification
Customers report that the diamond pieces they viewed came with IGI certification for authenticity.
Wide Selection
Reviews describe a broad range covering traditional and modern gold designs, diamond pieces and lighter-weight jewelry.
Patient Guidance
Several shoppers valued the unhurried help, including detailed answers and assistance choosing within a budget.
VAT Explanation
One visitor received a clear explanation of the 5% VAT and the airport refund process.
Payment Options
A review mentions Tabby as an available payment option, which may help with larger purchases.
Tips for a Better Visit
Check Charges. Ask which designs qualify for zero making charges; the offer is selective rather than store-wide.
Confirm VAT. Before paying, confirm VAT and refund details; one review says 5% VAT applied to a zero-charge purchase.
Airport Refund. If you are travelling, ask how the VAT refund works at the airport; one review estimated a 75–80% reclaim.
Ask About Tabby. If spreading payment matters, ask whether the Tabby option is available for your purchase.
Plan the visit
Practical details
AYESHA HAMAD IBRAHIM OBAIDULLA BUILDING - SHOP NO. 10 Gold Souq
Al Daghaya - Al Dhagaya, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
18K fashion necklace
One review mentions an 18K fashion necklace where making charges were applied and explained.
Gold Earrings
A shopper purchased gold earrings and described the price as very good.
diamond ring
One customer bought a diamond ring and said the guidance made the purchase feel confident.
tennis bracelet and diamond earrings
A customer specifically mentioned buying a tennis bracelet and diamond earrings in unique designs.
gold ring
Reviews mention help finding a gold ring for a fiancée, with questions answered throughout the choice.
Common Concerns
No concerns reported yet.
DXB
LOCAL
LOCAL
The Bottom Line
Diora Gold & Diamonds is a Deira jewelry store focused on gold and diamond purchases. Reviews mention 22K and 24K gold, gold chains, bracelets, earrings and rings, alongside diamond pieces such as a diamond ring and tennis bracelet. The selection is described as spanning traditional and modern designs, with some lighter-weight options too.
The strongest practical draw is the pricing structure on selected items. Several customers mention zero making charges, particularly on certain chains and bracelets, while another review clearly distinguishes between an 18K fashion necklace that carried making charges and a 22K chain sold with only the gold price and 5% VAT. Ask for the exact breakdown before paying rather than assuming the offer applies to every piece.
Service is a recurring positive: reviewers describe staff as patient, respectful and willing to explain purity, pricing and purchase details without rushing shoppers. Diamond buyers may also want to ask about IGI certification, which reviewers mention as documentation for authenticity. Travellers should ask about VAT refund procedures.
One customer was told that around 75–80% of the VAT could be reclaimed at the airport. Tabby was also mentioned as a payment option, so it is worth checking whether it applies to your purchase.