Direct Trading

Direct Trading has become a leading wholesaler in the MENA region, distributing top rated brands as Adidas, UFC, AND1 and Jamis bikes in the world of sportswear and sports equipment and bicycles. The company has developed an excellent and highly motivated team of experienced professionals in the field of sports, with more than 20 years of expertise in management and operations. With a strong understanding of the retail market in our region as well as extensive know-how in customization, sourcing requirements and logistic handling, our multi-national Dubai-based team has a passion for sports and has been able to deliver complete sports solutions to our high profile B2B customers and mega retailers in the MENA region.