Fast transfers
A SIM transfer was completed in about two minutes, according to one customer.
du - First Avenue Mall
Motor City
du - First Avenue Mall is a telecommunications service provider in Motor City where customers come for SIM transfers, prepaid cards, eSIM activation and help with home services. Reviews suggest the experience can be very efficient when the right counter is available, though complex account or technical issues may take longer to resolve.
Reputation Score
4.1
★★★★☆
693 ratings
Source: Google Maps
The Good Stuff
Home support
One review says the branch helped resolve a home-services issue.
Multiple transactions
A customer had three transactions handled together, with the process and timing explained throughout.
Patient service
Several reviews describe attentive, welcoming and patient assistance during in-store visits.
Tips for a Better Visit
Check timing. Ask which services are available before visiting: one review says non-activation work was restricted before 2pm and after 8pm.
Arrive early. For a visitor SIM or other evening request, avoid the final 30 minutes because reporting and paperwork may take priority.
Bring passport. If you are troubleshooting a tourist SIM, carry the passport used for registration; a customer says the shop would not help without it.
Keep references. For a disconnected line or technical complaint, retain the request number and quote it in every follow-up.
Plan the visit
Practical details
First Avenue Mall - 1st floor - near Ace Hardware
Al Hebiah First - Dubai Motor City, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
eSIM activation
Reviews specifically mention visiting the branch for eSIM activation, although one customer said the process could not be completed there.
du prepaid card
A customer described getting a du prepaid card quickly and easily at the Motor City store.
Data only SIM Card
One customer visited to obtain a data-only SIM for use in a car, though the account setup later caused problems.
Common Concerns
Unresolved faults
One customer paid a bill but remained disconnected six days later despite repeated calls about a technical issue.
eSIM referrals
A customer sent to the shop for eSIM activation was redirected to another Du location after the branch could not complete it.
Limited hours
Although the shop is open until 10pm, one review says services other than activations were unavailable before 2pm or after 8pm.
Account errors
A data SIM was reportedly created under a separate account, leaving the customer unable to merge it with existing services.
Long waits
An older review reports a two-hour wait followed by a system outage when the customer finally reached the counter.
DXB
LOCAL
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The Bottom Line
du - First Avenue Mall in Motor City handles practical telecom errands such as prepaid cards, SIM transfers, eSIM activation and home-services support. Reviews often describe quick counter service, with one SIM transfer reportedly completed in about two minutes. Customers also mention patient explanations for line switches and several transactions handled in one visit.
The main caution is that a straightforward shop visit does not guarantee a straightforward resolution. One customer was redirected elsewhere for an eSIM activation, while another said a new data SIM was placed in a separate account that could not later be merged. A paid bill also failed to restore a disconnected line after six days of follow-up.
Check the timing before setting out. Although the shop is described as open until 10pm, a review says services other than activations may not be available before 2pm or after 8pm; another visitor was turned away at 9:35pm because the final 30 minutes were reserved for reporting and paperwork. Bring your passport when dealing with a tourist SIM, and keep any complaint number handy.
Service quality appears to vary by visit, so confirm exactly what will be done, which account a new SIM will join, and how long the process should take before leaving.