SIM Support
Customers report quick, capable help with eSIM transfers, activations and dual-SIM setup.
du Store - Dubai Hills
Dubai Hills Estate
du Store - Dubai Hills is a telecommunications service provider in Dubai Hills Estate where customers can manage mobile accounts, buy phones and handle SIM-related requests. Reviews highlight practical help with eSIM transfers, dual-SIM setup and number changes, although complex cases can take persistence.
Reputation Score
4.3
★★★★☆
2,084 ratings
Source: Google Maps
The Good Stuff
PUK Help
A locked SIM and missing PUK code were resolved in just two minutes during one visit.
Account Changes
The branch handles detailed account changes, including switching a number from a professional to a private account.
Roaming Setup
One review describes help activating roaming while also transferring a business number into a personal name.
Phone Buying
Customers have received guidance with phone installation, account adjustments and package deals when buying a new device.
Case Escalation
A complicated case was escalated and resolved within 24 hours, according to one customer.
Tips for a Better Visit
Allow Time. Leave plenty of time for cancellations or plan changes; one visit involved 10–15 minutes per customer at a single desk.
Visit Off-Peak. If timing matters, consider avoiding busy periods: one customer usually waited at least 30 minutes for a slot.
Clarify Process. For business transfers, confirm the full document and porting process before visiting, as one request generated a new instruction on each visit.
Request Escalation. For a complicated case, ask whether it can be escalated rather than repeating the same visit; one escalation reportedly brought a resolution within 24 hours.
Plan the visit
Practical details
Dubai hills mall - 1st floor Al Khail Rd
Hadaeq Sheikh Mohammed Bin Rashid, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 11:00 PM |
Common Concerns
Long Waits
Cancellation and plan-change requests may take time because one agent was reported to handle them, with each customer taking 10–15 minutes.
eSIM Delays
One customer visited three times for an eSIM replacement and still had no resolution three days after the promised follow-up.
Business Complexity
A business number transfer reportedly required four visits, changing instructions and a visit to another centre.
Refund Delays
A customer was told a card refund could take 30 days and reported no refund after an employee error.
Uneven Service
Reviews range from very efficient visits to complaints about unwelcoming reception and staff unable to resolve basic issues.
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The Bottom Line
du Store - Dubai Hills is a telecom branch in Dubai Hills Estate for mobile account changes, SIM support and phone purchases. Reviews specifically mention eSIM transfer and activation, dual-SIM setup, PUK-code recovery, roaming activation and switching numbers between professional and private accounts. Phone buyers have also received help with installation, account adjustments and package choices.
The strongest pattern is knowledgeable, patient assistance on complicated requests. One locked SIM was sorted in two minutes, while another difficult case was escalated and resolved within 24 hours. Several customers describe the team as professional and thorough, but the experience is not consistent across visits or staff members.
Plan extra time for cancellations and plan changes: one review says a single agent handled these requests, with each customer taking at least 10–15 minutes. Another customer usually waited 30 minutes for a slot. Business-account work can be especially involved; a transfer from Etisalat reportedly took four visits and produced changing instructions about porting, prepaid status and documents.
Refunds and online-shop problems also drew criticism, including a reported 30-day card-refund explanation and poor follow-up on a defective phone. For a complex request, confirm the process and required documents before going, and ask about escalation if the first visit does not resolve it.