On-spot help
One visitor said their requirements were completed on the spot despite difficulties.
du Store - Khaleej Center
Al Raffa
du Store - Khaleej Center is a telecommunications service provider in Al Raffa handling SIM purchases, eSIM requests and plan changes. Reviews show that a helpful representative can make complicated transactions straightforward, though queues, slow systems and uneven service are worth planning around.
Reputation Score
3.5
★★★★☆
718 ratings
Source: Google Maps
The Good Stuff
Plan guidance
A customer said the team helped them choose the best plan and explained the details.
Honest selling
One review appreciated being sold only what was needed rather than an unnecessary add-on.
SIM service
A visitor described the SIM service as smooth and fast.
Business support
A review says the team helped sort complaints and services related to company SIM cards.
Clear plans
A postpaid customer said the plan details were explained clearly and the service was professional.
Tips for a Better Visit
Allow time. Visit off-peak if possible and allow extra time: one visitor waited more than an hour for a token.
Check timing. If you need a SIM early in the day, confirm the service schedule first; one visitor was told to return at 3 pm.
Bring data. For account or data troubleshooting, have mobile data available or ask first whether an on-site connection is needed.
Verify offers. Before taking a power plan or kiosk offer, confirm the full-term offer and any third-party charges in writing.
Try another branch. For a complex business-number issue, consider another DU branch if repeated visits do not resolve it.
Confirm eSIM. For an eSIM conversion, check that this branch can process it before joining the queue, as service differed between branches.
Plan the visit
Practical details
Khaleej Center - M Floor - Al Mankhool Rd
Al Raffa, Dubai
| Mon | 9:00 AM – 10:00 PM |
| Tue | 9:00 AM – 10:00 PM |
| Wed | 9:00 AM – 10:00 PM |
| Thu | 9:00 AM – 10:00 PM |
| Fri | 9:00 AM – 10:00 PM |
| Sat | 9:00 AM – 10:00 PM |
| Sun | 9:00 AM – 10:00 PM |
Popular Mentions
eSIM conversion
An eSIM conversion was requested at the store, though one visitor said they were asked to return another day.
eSIM replacements
A customer said they regularly used the branch for eSIM replacements and new SIM purchases.
home packages
A visitor said home packages were explained as an interesting option during their transaction.
Common Concerns
Long waits
One visitor waited over an hour for a token and found that only two of six counters were operating.
Slow systems
Reviews describe the DU system as slow and cumbersome, particularly when updating documents.
Uneven service
An eSIM request was refused despite the store being open, while another branch completed it shortly afterward.
Rude interactions
Several visitors reported dismissive or rude communication at individual counters.
Repeat visits
A business mobile issue reportedly remained unresolved after five visits, with wrong information given along the way.
DXB
LOCAL
LOCAL
The Bottom Line
du Store - Khaleej Center handles practical DU needs such as buying a local SIM, replacing or converting an eSIM, choosing a postpaid plan and managing company SIM services. The strongest reviews describe patient explanations, smooth registration and help with top-ups, including a traveller who got a local SIM working in a new iPhone. Service quality is inconsistent.
Some visitors completed difficult requirements on the spot, while others found staff uninterested, received unclear or incorrect information, or were told to return for a request another branch completed immediately. Business-number problems appear especially risky if the first visit does not produce a clear answer. Allow plenty of time.
One customer waited more than an hour for a token and reported that only two of six counters were operating; another said the token counter was not working. The system itself is also described as slow, particularly for document updates. Check the timing before travelling, since a visitor arriving at 10 was told SIM service would start at 3 pm.
If you are considering a power plan or Metro kiosk offer, verify the term and extra charges carefully before paying.