Plan Changes
A reviewer said changing a mobile plan was seamless and fast, with the information explained clearly.
du Store - Meaisem City Center
City Centre Meaisem
du Store - Meaisem City Center is a telecommunications service provider in City Centre Meaisem where customers can manage mobile plans, replace SIM or eSIM cards, and get help setting up a router. Reviews suggest the experience can be excellent when an attentive adviser handles the visit, though service is inconsistent.
Reputation Score
2.9
★★★☆☆
529 ratings
Source: Google Maps
The Good Stuff
SIM Help
Customers report quick solutions for SIM and eSIM problems, including one eSIM issue resolved in about 10 minutes.
Router Setup
One visit included opening the router, inserting the SIM, and leaving the customer ready to plug it in at home.
Clear Guidance
Several reviews describe patient explanations that made plan and service information easier to understand.
Short Wait
One February review found the branch generally quiet, with no waiting time.
Tips for a Better Visit
Check Scope. For Home Internet or TV upgrades or new registrations, check first: this branch may direct you to the app or 800 155.
Confirm Terms. Before accepting a plan, confirm the network type, renewal terms, and future monthly bill in writing.
Expect Delays. If the branch is busy, allow extra time; one customer reported waiting an hour in a long queue.
Check Cancellation. Ask about cancellation requirements and fees before signing or renewing, since one customer reported paying over 400AED to cancel.
Bring Details. Bring your exact SIM, plan, or account details and ask for a clear explanation if the issue involves internet service.
Plan the visit
Practical details
Groung Floor - opposite Carrefour
Me'aisem First - City Centre Meaisem, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Popular Mentions
SIM card
The store is mentioned for SIM troubleshooting and setup, including inserting a SIM into a router.
Postpaid line
Reviews mention arranging a postpaid line with guidance through the selection process.
Common Concerns
Inconsistent Service
Reviews range from patient, competent assistance to reports of rude, dismissive, and unprofessional treatment.
Slow Handling
Some customers describe staff as poorly trained and say service was very slow.
Limited Support
This location reportedly does not handle Home Internet or TV upgrades or new registrations.
Cancellation Costs
One customer reported paying over 400AED to cancel a plan and described cancellation as difficult.
Unresolved Issues
A customer with internet problems visited three times and spent two hours on calls without getting the issue fixed.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
over 400AED
cancel my plan
“I just paid over 400AED to cancel my plan”Google review · April 2026
DXB
LOCAL
LOCAL
The Bottom Line
du Store - Meaisem City Center handles practical telecom errands in City Centre Meaisem. Customers mention changing mobile plans, replacing or activating SIM and eSIM cards, setting up a router, and getting guidance on postpaid lines. The strongest reviews describe patient staff who listen carefully, explain the options, and solve SIM-related problems quickly; one eSIM issue was reportedly sorted in about 10 minutes.
The experience is uneven. Some visitors found the branch quiet with no waiting, while another reported a one-hour queue. More seriously, reviews describe rude or dismissive interactions, slow handling, and staff directing customers to the website or chatbot instead of answering questions.
That makes the quality of the visit seem dependent on who is available. Check the purpose of your trip before going. A review says this location does not provide Home Internet or TV support for upgrades or new registrations, directing customers to the du app or 800 155 instead.
If you are changing or cancelling a plan, confirm the network type, renewal terms, monthly charge, and cancellation fee first: customers have reported unexpected billing and paying over 400AED to cancel. For internet problems, allow time and keep records of previous contacts, as one customer said three visits and a two-hour call still did not resolve the issue.