SIM support
Customers report quick help with replacement SIMs, new SIM setup and SIM transfers between account holders.
du Store - Mirdiff City Center
City Centre
du Store - Mirdiff City Center is a telecommunications service provider in City Centre where customers can arrange SIM cards, mobile plans and account support. Reviews highlight patient explanations, quick SIM setup and helpful assistance with billing, bundles and business account documents, though some visits involve long waits or unclear processes.
Reputation Score
4.1
★★★★☆
5,454 ratings
Source: Google Maps
The Good Stuff
Issue resolution
Several reviews describe staff resolving requests immediately or handling problems quickly and smoothly.
Clear explanations
Customers say staff patiently explained plans, billing situations and available options in detail.
Plan guidance
Reviews mention useful guidance when choosing postpaid, prepaid Flexi yearly and other suitable plans.
Account help
A business-account document update was handled directly and resolved without sending the customer elsewhere.
Bundle support
One customer received help updating a home bundle and guidance on related billing and relocation questions.
Patient service
Some customers describe staff spending substantial time on difficult issues, including nearly an hour on one problem.
Tips for a Better Visit
Visit timing. Consider visiting outside busy periods; one review says the time of visit can affect the experience.
Allow time. Build in extra time or confirm the queue before starting a complex request: one customer waited over two hours.
Confirm documents. For account transfers, ask for the complete document list, including whether an NOC is required, before returning to the branch.
Check escalation. If visiting for Wi-Fi cancellation or technical support, ask whether the branch can complete it before relying on a phone referral.
Plan the visit
Practical details
6 Street First Floor
Mirdif - City Centre, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Common Concerns
Long waits
One visit involved more than two hours of waiting despite around 18 counters and only one staff member serving customers.
Process confusion
A number-transfer request required repeated visits because the exact document requirements, including an NOC, were not explained upfront.
Remote referrals
A customer seeking Wi-Fi cancellation help at the branch was directed to call customer service instead.
Wi-Fi support
One home Wi-Fi complaint remained difficult to resolve after the customer bought an extender and router but received no technician setup support.
Unclear guidance
A relocation visit included incorrect directions to an unattended counter and ultimately left the issue unresolved.
DXB
LOCAL
LOCAL
The Bottom Line
du Store - Mirdiff City Center is useful for everyday telecom errands: customers come for new or replacement SIM cards, SIM transfers, mobile and home packages, billing help, and plan changes. Reviews also mention postpaid plans, the prepaid Flexi yearly plan and business-account document updates, so it is more than a simple SIM-pickup counter. The strongest pattern is staff-led support.
Customers describe patient explanations, help comparing options, quick SIM setup and successful fixes for billing, bundles and account problems. Several reviews say a request was handled smoothly or immediately, while others appreciated staff taking ownership instead of sending them elsewhere. Service can vary by visit, though.
Queue management is the main caution. One customer found only one staff member serving despite around 18 counters and waited more than two hours without useful updates. Other complaints involve unclear document requirements, referrals to the 155 customer-service line from inside the branch, and unresolved home Wi-Fi issues.
For a number transfer or cancellation, confirm the full requirements first—especially any NOC—and allow extra time if the request is complicated. Visiting at a quieter time may also help, as one reviewer felt timing affected the experience.