SIM Support
Customers report smooth handling of SIM replacements, including business mobile numbers and SIM renewals.
e& (etisalat and) - Al Fahidi
Bur Dubai
e& (Etisalat) - Al Fahidi is a telecommunications service centre in Bur Dubai for mobile and business account support. Reviews specifically mention SIM replacements, eSIM and bill payments, business phone renewals, and fibre installations, though the experience can vary considerably by request and queue.
Reputation Score
3.6
★★★★☆
1,048 ratings
Source: Google Maps
The Good Stuff
eSIM Help
A review describes helpful assistance with both eSIM setup and bill payment during one visit.
Business Guidance
Business customers have received clear help with documentation, next steps and company name changes.
Phone Renewal
One customer said a business phone renewal was resolved after a month of trying through other options.
Fibre Setup
A business customer reported fibre installation and service activation within 72 hours, with testing of voice, internet and Wi-Fi access points.
SIM Update
A customer discovered that their SIM could be updated at the centre, something they had not known was possible.
Tips for a Better Visit
Check Systems. Before waiting for SIM work, ask whether the system and fingerprint machine are working; both were cited as reasons for failed processing.
Bring Prints. Bring the requested documents in printed form and confirm the exact format before returning; one review specifically mentions printed documents.
Confirm Closure. For a plan or network change, get confirmation that the old account is closed and check the account afterwards rather than relying on a verbal promise.
Allow Time. Build in at least 90 minutes for a busy business-centre visit; one customer waited that long and was told to return because the system was slow.
Check Queue. Ask which token line covers your request, especially as reviews describe separate business and regular-customer queues.
Verify Hours. Check the centre's current opening hours before travelling, as a review found different times online, on the door and in practice.
Plan the visit
Practical details
Metro Station Etisalat building Near Al Mankhool Road المنخولAl
Al Mankhool - Al Fahidi, Dubai
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 5:00 PM |
| Sun | Closed |
Common Concerns
Long Waits
Several visitors reported waits of 45 minutes to more than 90 minutes, sometimes ending with a request to return another day.
System Delays
SIM replacement processing was reportedly blocked for a week by system and fingerprint-machine problems.
Mixed Guidance
A business customer returned with completed documents but was given different requirements on the second visit.
Activation Delays
One prepaid-to-postpaid transfer was still inactive after the promised 48-hour period had passed.
Support Loops
Some customers were redirected between the centre, customer care and online channels instead of receiving an on-site resolution.
DXB
LOCAL
LOCAL
The Bottom Line
e& (Etisalat) - Al Fahidi is a telecommunications service centre in Bur Dubai where customers handle mobile and business-account tasks. Reviews mention SIM replacements, SIM renewals, eSIM setup, bill payment and business phone renewals. It can also support fibre installation: one business customer said service was running within 72 hours, with voice, internet and Wi-Fi access points tested.
The strongest experiences are tied to clear, hands-on help. Customers describe documentation support for a company name change, assistance with business SIM replacement and a previously difficult phone renewal. A B2B portal was also explained as a way to resolve some issues instantly.
These examples suggest the right adviser can make a complicated visit straightforward. The main caution is consistency. Visitors report waits ranging from 45 minutes to more than 90 minutes, system outages affecting SIM replacement, and business or postpaid activations taking longer than promised.
Some were sent between the centre and customer care, while others received conflicting document requirements. Check that systems are working, bring printed paperwork, confirm account closures in writing and verify opening hours before setting out. For routine repair bookings or cancellations, do not assume the counter will handle everything on-site.