SIM support
A customer reported quick help with SIM replacement and a technical issue, without delays.
e& (etisalat and) - Al Ghurair Centre
Deira
e& (Etisalat) at Al Ghurair Centre is a telecommunications service provider where you can handle SIM replacements, ownership transfers and mobile or home Wi-Fi requests. It is worth considering for straightforward SIM-related needs when the branch is running smoothly.
Reputation Score
3.0
★★★☆☆
411 ratings
Source: Google Maps
The Good Stuff
Kiosk guidance
One review describes hands-on help with the self-service kiosk that made a SIM transfer quick and smooth.
Clean store
A customer found the store clean and well-organized during a quick SIM replacement visit.
Patient service
A review highlights patient assistance even while a customer asked repeated questions.
Tips for a Better Visit
Allow time. Build in extra time for ownership transfers; one visit involved around 50 customers and only one working system.
Ask first. Before changing ownership, ask staff to confirm what happens to any active postpaid or prepaid package.
Check kiosks. If the kiosk is unresponsive, ask whether another machine or branch can handle the request before joining the queue.
Expect waiting. Avoid visiting when busy if possible; some customers said each self-service transaction took 30–40 minutes.
Confirm billing. For Home Wi-Fi changes, get the activation and cancellation dates in writing and check for overlapping bills.
Plan the visit
Practical details
Al Ghurair Mall - 3 Al Rigga Rd
Al Muraqqabat - Deira, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
eSIM replacement
Customers use the branch for eSIM replacement, although one review reported waiting for a machine that was not working properly.
Home Wi-Fi promotion
One review concerns a Home Wi-Fi promotion and the billing risks of changing contracts before an existing plan ends.
Common Concerns
Long queues
Ownership transfers and kiosk transactions can involve lengthy waits, with reports of around 50 customers and only one working system.
System failures
Customers reported kiosks, tablets and machines freezing, restarting or remaining unavailable during essential transactions.
Poor guidance
Several reviews say customers struggled with self-service machines while staff were not consistently available to guide them.
Unresolved issues
Some customers were directed to submit a machine complaint and wait for a callback instead of receiving a resolution in-store.
Plan risk
One customer said an ownership change cancelled an active six-month plan without prior explanation, resulting in a reported loss of 210 AED.
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The Bottom Line
e& at Al Ghurair Centre in Deira handles practical telecom errands including SIM replacement, eSIM replacement, SIM ownership transfer and SIM porting. Reviews show that straightforward SIM requests can be completed quickly when the equipment and staffing line up, and some customers found the store clean and well-organized. The main caution is time.
Ownership-transfer queues have reportedly reached around 50 people with only one working system, while individual kiosk transactions were said to take 30–40 minutes. Customers also describe tablets restarting, machines failing during card use and limited assistance around the self-service kiosks. Queue handling has been criticised too, including a reported case where another customer was served ahead without clear explanation.
Service quality is uneven rather than consistently poor. Several customers describe patient, professional help with kiosks, SIM replacement and late-evening SIM porting, while others report rude responses, ignored requests or being sent to submit a callback complaint instead of receiving help in person. If you are changing ownership, confirm first whether the action will cancel an active package; one customer said a six-month plan was deactivated without warning.
For Home Wi-Fi changes, verify activation dates and billing in writing to avoid overlapping charges.