Skilled support
Some staff have resolved complicated telecom requests quickly, including a server-side visitor-SIM transfer issue.
e& (etisalat and) - Al Tawar Business Center
Al Twar
e& Al Tawar Business Center is a telecommunications service provider in Al Twar, handling requests such as company SIMs, eSIM changes and number transfers. Reviews suggest the experience can vary sharply: some transactions are completed smoothly, while others involve long waits or repeated visits.
Reputation Score
2.3
★★☆☆☆
230 ratings
Source: Google Maps
The Good Stuff
Fast cases
One customer’s request was completed in under 30 minutes with clear, knowledgeable assistance.
Number transfers
A number-transfer visit covering profile creation, ownership transfer and payment was described as smooth and hassle-free.
Convenient location
The centre is near a metro station, with a clean, organised showroom that one reviewer found generally less crowded.
Service machines
Machines are available for some services, giving visitors a self-service option when staffed counters are limited.
Extended help
One business customer reported that staff stayed beyond working hours to support a company-number porting process.
Tips for a Better Visit
Go early. Try arriving around 8:00–8:30 AM; one reviewer specifically suggested morning visits to finish faster.
Allow time. Do not schedule a tight appointment afterward; a reported ticket remained unattended for more than 50 minutes.
Check documents. Ask at the token desk to confirm every required document and whether the request is active before waiting in line.
Check eligibility. Before travelling, confirm whether your request must be completed online or by phone, as some branch visitors were redirected.
Verify hours. Call ahead if arriving late in the day; customers have reported being turned away before the published 5 PM closing time.
Check machines. If you need a self-service transaction, ask whether the relevant machine is working; availability and access have been inconsistent.
Plan the visit
Practical details
Municipality Building - 22nd St - inside Al Tawar
Al Twar Centre 2, Dubai
| Mon | 8:00 AM – 5:00 PM |
| Tue | 8:00 AM – 5:00 PM |
| Wed | 8:00 AM – 5:00 PM |
| Thu | 8:00 AM – 5:00 PM |
| Fri | 8:00 AM – 12:00 PM |
| Sat | 8:00 AM – 5:00 PM |
| Sun | Closed |
Popular Mentions
company SIM
The centre handles business SIM requests, although one customer reported waiting more than two hours for a company SIM.
visitor SIM to my Emirates ID
The branch was used to transfer a visitor SIM to an Emirates ID after a persistent server-side error.
eSIM
Reviews mention eSIM migration, replacement and company-number changes, though some customers were told approval could take until the next day.
landline connections
One business customer visited to request landline connections but reported needing three visits because document requirements changed.
Common Concerns
Long waits
Waiting can stretch from 50 minutes to more than two hours, with complaints about poorly managed tokens and limited updates.
Inconsistent support
Several visitors were directed to phone support or the online portal instead of having their branch issue handled in person.
Staff shortages
Reviews describe very little staff, long queues and too few chairs, with some customers standing for extended periods.
Document friction
Customers report being turned away for print papers or missing document requirements that were not explained at the start.
Closing confusion
Some visitors were refused before the posted closing time, including a customer who arrived at 4:40 PM.
DXB
LOCAL
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The Bottom Line
e& Al Tawar Business Center in Al Twar handles practical telecom work, including company SIM applications, eSIM changes, SIM replacement and number transfers. It can be useful when an online request has failed or when a business account needs in-person help, and the centre also has machines for some services. The main issue is predictability.
Reviews describe token waits ranging from more than 50 minutes to over two hours, sometimes without clear updates. Staffing appears thin, chairs can be scarce, and some visitors say they were sent back to the phone line or online portal instead of receiving help at the counter. Document checks are another potential time-waster: customers report being told to bring print papers or additional documents only after waiting.
There are credible bright spots. Individual staff have completed a visitor-SIM transfer to an Emirates ID, processed company-number transfers and sorted package applications smoothly; one transaction took less than 30 minutes. The showroom is described as clean and organised, and its location near a metro station is convenient.
Arrive early, allow plenty of spare time, confirm the required paperwork and check the closing time before setting out.