Fast SIM Help
A SIM card replacement was completed in just two minutes, making the branch useful for urgent mobile access problems.
e& (etisalat and) - Bay Avenue Shopping Center
Business Bay
In Business Bay, this e& telecom branch helps with practical account and connectivity needs, including SIM services and home internet. Reviews suggest the experience can be quick and clear when the right team member is available, though billing and contract details deserve careful checking.
Reputation Score
4.0
★★★★☆
226 ratings
Source: Google Maps
The Good Stuff
Quick Resolution
One customer said a problem was handled quickly and solved during the visit rather than left unresolved.
Tourist SIMs
A tourist found it easy to get a SIM card and was able to choose a preferred number.
Online Backup
After four unsuccessful days ordering internet online, one customer said the branch organised it in 15 minutes.
Tips for a Better Visit
Check Billing. Before paying, confirm the package price and ask how it will appear on the bill; one customer expected AED 200 but was billed AED 500.
Confirm Terms. Ask for cancellation terms in writing before signing, since one reviewer says a fifth-day cancellation still required a full-year payment.
Keep Receipts. Keep a receipt or confirmation for any cash payment: a reviewer says AED 250 was paid without receiving either.
Verify Data. Check the data allowance and auto-renewal settings before leaving; reviews mention an unlimited plan showing only 28GB and add-ons renewing.
Check Availability. For business-related visits, call first to confirm the relevant person is present, as one visitor was turned away at 5:13.
Try The Branch. If online internet ordering fails, visiting in person may be faster; one customer had four unsuccessful days online before a 15-minute branch setup.
Plan the visit
Practical details
Bay Avenue - inside Bay Avenue Shopping Center
Business Bay, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
SIM connected using our Emirates ID
A customer visited to have a SIM connected using an Emirates ID and received step-by-step guidance.
new home internet service
Reviews mention visiting the branch after a new home internet service failed to work.
business sim query
A business SIM query was described as being handled patiently and effectively.
Common Concerns
Billing Disputes
Reviews report unexpected charges, including a package described as AED 200 that later produced a AED 500 bill.
Data Mismatch
One customer paid for unlimited data but says only 28GB was provided despite repeated reports and escalations.
Contract Confusion
A reviewer says cancellation requested on the fifth day was met with a demand to pay for the full year.
Staff Availability
A visitor arrived during stated working hours but was told the relevant business-services person was unavailable until the next day.
Slow Escalation
A non-working home-internet SIM led to five calls and a request to visit the branch instead of receiving a location visit.
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The Bottom Line
This e& branch in Business Bay is mainly useful for hands-on telecom jobs: getting a SIM card, replacing one, connecting it with an Emirates ID, or arranging home internet. One tourist said obtaining a SIM and choosing a preferred number was easy, while another customer had internet organised in 15 minutes after four unsuccessful days online. A SIM replacement was reportedly completed in two minutes, too.
The strongest pattern is attentive, patient assistance when the visit goes well. Reviews describe staff explaining processes step by step, answering questions clearly and resolving issues during the visit. That makes the branch worth considering when an app, website or phone call has not sorted things out.
There is a serious caveat around plans and billing. Customers report paying for unlimited data but receiving 28GB, add-ons renewing unexpectedly, and a package quoted at 200 AED later appearing as a 500 AED bill. Another reviewer says a fifth-day cancellation request led to a full-year payment demand.
Confirm the total cost, data allowance, renewal settings and cancellation terms in writing, and keep every receipt—especially for cash payments. For business services, check availability before travelling, since one visitor was turned away during stated hours.