Clear help
Staff have explained issues clearly and resolved some queries quickly.
e& (etisalat and) - Century Mall
Al Mamzar
e& (etisalat and) - Century Mall is a telecommunications service provider in Al Mamzar, handling SIMs, mobile services and connectivity needs. Reviews point to useful in-branch help with SIM replacement, phone purchases such as an iPhone, and account or payment queries—though service quality can vary by visit.
Reputation Score
3.6
★★★★☆
223 ratings
Source: Google Maps
The Good Stuff
Quick visits
One review found the branch not too crowded, with helpful staff and quick service.
SIM vending
A vending machine can provide a new SIM without a conventional assisted purchase.
Phone guidance
A customer received patient explanations and help while purchasing an iPhone.
Payment support
Staff have helped customers understand auto payment and use expiring Smiles points.
Tips for a Better Visit
Check hours. Confirm the branch is open before travelling; one customer reported that the office was closed.
Try off-peak. Visit outside busy periods if possible, as one customer reported a 90-minute wait with only two staff serving.
Use vending. For a new SIM, ask whether the vending machine is available; a customer found it convenient.
Confirm documents. Before a postpaid visit, confirm which documents are accepted so you are not turned away over a salary certificate.
Check access. For complex requests, ask first whether this branch can complete them; one customer was told it lacked full system access.
Plan the visit
Practical details
Century Mall - Al Wuheida St - inside Century Mall
Al Mamzar - Deira, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Common Concerns
Wi-Fi delays
One customer remained without Wi-Fi for five days despite calls, technicians and three router changes.
SIM delays
A SIM replacement was delayed for three days because the mechanism was reportedly out of service.
Long waits
A customer reported waiting over an hour and a half while only two staff served a dozen customers.
Repeat visits
Some customers were asked to return two or three times for a straightforward SIM ownership transfer.
Early closure
A customer arriving for SIM replacement found the office closed after being redirected to an upstairs machine.
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The Bottom Line
e& (etisalat and) - Century Mall is a telecom branch in Al Mamzar where you can handle SIM services, buy phones such as an iPhone, and get help with account or payment queries. Some reviews describe clear explanations, quick issue resolution and supportive assistance, making the branch worth considering for a straightforward request. The most concrete conveniences are SIM replacement, new SIMs from a vending machine, and payment guidance covering auto payment and Smiles points.
One customer said the vending machine made getting a new SIM easy, while another received help understanding auto payment and using points before they expired. Service, however, is inconsistent rather than reliably smooth. Plan carefully for anything technical or procedural.
Customers have reported three-day SIM replacement delays, ownership transfers requiring two or three visits, and a five-day Wi-Fi outage that continued after technician visits and three router changes. Waiting can also be lengthy: one review describes an hour and a half with only two staff serving a dozen customers. Confirm opening status and required postpaid documents before setting out, and ask whether the branch can complete your particular request.