Mobile fixes
Staff have resolved difficult mobile issues, including activating cellular service on an Apple Watch after other branches could not.
e& (etisalat and) Digital Store - Burjuman
Dubai
e& Digital Store – Burjuman is a telecommunications service provider in Dubai where you can handle SIM and Emirates ID updates, change plans, and get help with mobile services. Reviews highlight successful fixes for tricky issues such as activating cellular service on an Apple Watch, although machines and queues can make visits unpredictable.
Reputation Score
3.6
★★★★☆
1,287 ratings
Source: Google Maps
The Good Stuff
Clear guidance
Some visitors received clear explanations of products, services, and the next steps needed for future SIM-document updates.
Quick renewals
A SIM renewal was completed within seconds in one reported visit.
Metro access
The branch is inside Burjuman Metro, making it convenient for quick personal postpaid queries without leaving the station.
Helpful support
Several reviews describe patient assistance with SIM updates, number problems, and difficult account procedures.
Tips for a Better Visit
Check stock. For a lost-SIM replacement, check availability first: one visitor waited over an hour before learning there were no SIM cards.
Allow time. Avoid a tight schedule; a ticketed visit took around 1 hour and 40 minutes before the customer reached the counter.
Confirm terms. Before switching prepaid to postpaid, ask for the terms, cancellation details, and expected bills in writing or on your account.
Check hours. Verify Sunday opening before travelling: one listing showed 10am, but a visitor reported that the branch opened at 2pm.
Expect self-service. If you need Emirates ID or SIM-machine help, allow extra time because several visitors found the machines unreliable and support limited.
Plan the visit
Practical details
RTA Burjuman - Metro Station
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 2:00 PM – 10:00 PM |
Popular Mentions
Emirates ID renewal
Visitors use the branch for Emirates ID renewal, although the related machines are not always reliable.
prepaid to a postpaid plan
The store handles plan changes, including switches from prepaid to postpaid; reviewers advise checking the terms carefully.
Common Concerns
Faulty machines
Visitors report machines failing during Emirates ID, SIM registration, and other self-service procedures.
Long waits
Queues can be severe: one visitor waited around 1 hour and 40 minutes before reaching the counter.
SIM shortages
A lost-SIM replacement visit ended after more than an hour when the branch revealed it had no SIM cards in stock.
Plan confusion
A customer reported unclear prepaid-to-postpaid terms followed by unexpectedly large bills.
Inconsistent help
Some visitors say staff left them to complete machine steps alone or did not respond when assistance was needed.
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LOCAL
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The Bottom Line
e& Digital Store – Burjuman is a handy Dubai stop for everyday telecom errands. You can renew or replace a SIM, update Emirates ID details, ask about personal postpaid services, and handle mobile issues. One visitor also had the cellular service on an Apple Watch activated after other branches had been unable to fix it.
Its location inside Burjuman Metro is useful when you are already passing through. The service is very uneven. Reviews describe patient, knowledgeable help with SIM updates, number problems, plan advice, and quick SIM renewals.
There are also repeated complaints about machines failing, customers being left to work through the process themselves, and staff being slow or dismissive. A lost-SIM visit ended with the customer discovering after a lengthy wait that no SIM cards were in stock. Plan for a queue rather than a quick stop.
One visit took about 1 hour and 40 minutes to reach the counter, while older reviews mention waits of two hours and multiple return trips for ownership changes. Before switching plans, confirm every term and likely bill, since one customer reported unexpectedly large charges. Check opening hours before a Sunday visit, and use a business centre for company-related postpaid matters.