SIM help
Staff have made SIM replacement smooth and hassle-free, including difficult personal-number issues.
e& (etisalat and) - First Avenue Mall
Motor City
This telecommunications service provider in Motor City handles everyday Etisalat needs in person, from SIM replacement and eSIM activation to new Wi-Fi purchases and mobile-plan setup. Reviews suggest the branch is worth considering when you want patient, hands-on help rather than relying entirely on the app or hotline.
Reputation Score
4.1
★★★★☆
141 ratings
Source: Google Maps
The Good Stuff
Watch setup
Staff have helped customers set up mobile plans and Apple Watches, including support beyond the self-service kiosk.
Fast renewal
One customer had an EID renewal completed in less than five minutes.
Patient support
During a system glitch, staff kept the customer informed, tried different methods and explained the terms before activation.
Issue resolution
The branch has helped resolve subscription cancellations, renewals, old packages and refunds in person.
Tips for a Better Visit
Check SIM type. For an Apple Watch, confirm whether you need a physical SIM or eSIM before leaving; one review says the wrong option prevented signal.
Bring receipt. Keep the receipt for accessories: a customer with SMS proof of purchase was still refused a cable replacement without one.
Carry change. If paying a bill in cash, bring exact change because the terminal reportedly does not return it.
Check terms. Before activating a package, ask staff to walk you through all terms and confirm the package and cancellation conditions.
Allow time. Leave extra time for technical or account issues; reviewers describe repeated visits and delays when systems misbehave.
Use underground. Parking can be difficult; one review specifically recommends the underground parking, though it describes access as inconvenient.
Plan the visit
Practical details
First Avenue Mall
Al Hebiah First - Dubai Motor City, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
new wifi
A reviewer had a positive experience purchasing a new Wi-Fi service at the branch.
eSim
The branch has helped customers activate and configure an eSIM when app activation failed.
Common Concerns
System delays
Some customers needed several visits for Apple Watch or SIM problems, while others reported lengthy waits caused by system glitches.
Watch failures
Apple Watch activation was unsuccessful for some visitors; one later learned the branch had applied an eSIM instead of a physical SIM.
Short staffed
A review says the branch is often short-staffed, and another describes service as very slow.
Cash change
Cash payments through the terminal may be awkward because reviewers say it does not give change.
Billing disputes
One customer reported duplicate bills, a disputed package approval and a quoted cancellation penalty while waiting weeks for resolution.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
335 dirhams
closure
“I had to cancel the account and, on top of that, I had to pay 335 dirhams for the closure”Google review · September 2024
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The Bottom Line
The First Avenue Mall branch in Motor City is a practical place to handle Etisalat matters face to face. Customers come in for SIM replacement, eSIM activation, EID renewal, mobile-plan changes and new Wi-Fi purchases. The strongest pattern in the reviews is patient, hands-on assistance: staff have helped configure phones and Apple Watches, recover an old SIM number and work through account issues that were not resolved by the hotline.
The experience is not entirely predictable. Several reviewers describe system glitches, slow service or needing two or three visits for one problem. Apple Watch activation has been a particular trouble spot: one customer was told to visit another branch, while another discovered that a physical SIM had not been applied for.
Check exactly which SIM or eSIM your device needs before leaving, and ask for the package terms in writing or on your receipt. There are practical snags too. The branch has reportedly been short-staffed, cash terminals may not give change, and parking is easier if you use the underground area.
Billing and cancellation complaints include duplicate bills and disputed penalties, so keep proof of purchase, confirm charges carefully and allow extra time for complicated requests.