Quick SIMs
A new number was registered and the SIM issued within five minutes in one visit.
e& (etisalat and) - Kharbash
Umm Suqeim
This telecommunications shop in Umm Suqeim handles everyday e& services, including new numbers, SIM registration, contract renewals and home Wi-Fi support. Reviews also mention business lines and internet services, while several customers describe quick, patient help when setting up plans or sorting account issues.
Reputation Score
4.2
★★★★☆
308 ratings
Source: Google Maps
The Good Stuff
Wi-Fi Help
A home Wi-Fi connection problem was resolved promptly with assistance from the store manager.
Clear Choices
One review describes patient explanations of available options without pressure, making plan selection easier.
Business Services
Business customers can handle company new lines, internet and cameras at the store from 10AM to 6PM.
Reasonable Wait
A customer found the service organised with a reasonable waiting time for a routine request.
Free Parking
A review reports available free parking, no queue and daily opening from 10AM to 10PM.
Tips for a Better Visit
Check Network. Before activation, confirm the number is e& rather than du to avoid a wasted visit.
Business Hours. For company lines, internet or cameras, go during the stated 10AM–6PM business-service window.
Plan Details. Ask staff to explain every option and confirm the plan suits you before agreeing to upgrades or extras.
Cash Caution. If using the e& money deposit machine, keep the transaction proof and follow up promptly if funds are not credited.
Parking. The branch is reported to have free, easy parking and daily hours from 10AM to 10PM.
Plan the visit
Practical details
Kharbash Jumeirah Road - 12 37B St - opposite Saga World Mall
Umm Suqeim First - Umm Suqeim 1, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
Received my SIM
SIM registration and collection can be completed quickly; one reviewer said it took five minutes.
mobile plan and device upgrade
A customer received help with both a mobile plan and a device upgrade.
number ported from Du to e& (MNP)
The branch is mentioned for porting a mobile number from du to e& through MNP.
Common Concerns
Refund Delays
An e& money deposit-machine failure left AED 1,800 uncredited for 10 days despite four calls and app chats.
Issue Escalation
A customer seeking help with extra third-party bill add-ons was told to complain elsewhere rather than assisted in-branch.
App Problems
One review says the app failed at a simple task and the understaffed store then charged for help.
Wrong Network
A customer spent 45 minutes on activation before learning the number belonged to du and required a different store.
Limited Guidance
A customer asking about a silver number was left to use the tablet alone without help.
DXB
LOCAL
LOCAL
The Bottom Line
This e& shop in Umm Suqeim is a practical stop for new numbers, SIM registration, plan changes, contract renewals and home Wi-Fi problems. One customer had a new number registered and a SIM issued within five minutes, while another received prompt help with a home Wi-Fi connection. Reviews also mention number-porting from du and business services for company lines, internet and cameras.
Staff performance is uneven, but the positive examples are quite specific. Customers describe patient explanations of plan options, efficient handling of complicated ownership changes and reasonable waiting times. The branch is also reported to have free, easy parking and opening hours from 10AM to 10PM every day; business services were listed as available from 10AM to 6PM.
There are reasons to double-check details before leaving. One number took 45 minutes to activate before the customer learned it belonged to du, and another reviewer was left to use a tablet alone when asking about a silver number. A more serious complaint involved AED 1,800 swallowed by an e& money deposit machine and still uncredited after 10 days.
For account disputes, third-party bill add-ons or app-related tasks, confirm exactly what the branch can resolve and keep any transaction evidence.