Number porting
Staff helped a customer move a number from Du and clearly explained each step.
e& (etisalat and) - Mercato Shopping Mall
Jumeirah
This e& telecom store in Jumeirah handles everyday mobile needs, including SIM registration, prepaid SIMs and number porting from another provider. It is worth considering when you need patient, face-to-face help with a plan or a tricky account issue, though service quality appears inconsistent.
Reputation Score
3.8
★★★★☆
134 ratings
Source: Google Maps
The Good Stuff
SIM registration
SIM registration was described as smooth, with staff patiently helping through a delayed OTP and offering solutions.
Plan guidance
A customer with a complaint about cancelling a plan was helped to choose a plan better suited to their needs.
Complex fixes
The store manager resolved an eSIM problem for a daughter's watch after repeated visits elsewhere had not fixed it.
Quiet visits
One customer found the branch uncrowded, which made the attentive support easier to receive.
Tips for a Better Visit
Check online. Before paying for an eSIM replacement, check the app: one reviewer completed the replacement there for free.
Verify charges. Ask for the full plan breakdown and check the receipt before paying, since one customer reported an unexplained extra 30 AED.
Visit off-peak. Try a quieter time if possible; a customer specifically noted that the branch was not busy during their visit.
Bring documents. Bring a scannable passport or ask in advance about alternatives, as one visitor could not verify documents after the scan failed.
Check change. If paying cash for a plan, count your change and keep the receipt; one customer said 300 AED was taken for a 278 AED plan without change.
Plan the visit
Practical details
Mercato Inside Mercato Shopping Mall, Jumeirah Beach Road, Dubai
Jumeirah - Jumeira First, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
prepaid sim
A customer visited to obtain a prepaid SIM, although they needed help when the self-service machine had trouble.
SIM card registered under my name
SIM registration was reported as smooth overall, despite waiting for the OTP.
postpaid plan
A reviewer received help understanding questions and subscribing to a postpaid plan.
Common Concerns
Internet support
One reviewer said a newly installed internet service did not work and was difficult to cancel, with little customer-service support.
Uneven service
Several reviews describe rude or dismissive interactions, including being ignored while using a prepaid-SIM machine.
Billing concerns
A customer reported an unexplained 30 AED extra charge after activating a plan and found the app unhelpful for checking it.
Stock handling
One customer said staff ignored a phone purchase and sold the last unit to someone else in front of them.
Document issues
A passport-scanning failure reportedly left one visitor unable to get a SIM because no alternative verification method was available.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
278 AED
one-year plan
“They also forced me into a one-year plan for 278 AED and took 300 AED in cash without returning the change”Google review · November 2025
DXB
LOCAL
LOCAL
The Bottom Line
The e& branch at Mercato Shopping Mall in Jumeirah is a practical stop for mobile-account tasks rather than a simple phone-shopping visit. Reviews mention number porting from Du, prepaid SIM purchases, SIM registration and postpaid-plan advice. Several customers found staff patient and clear, especially when an OTP was delayed or a complaint needed resolving.
The strongest experiences involve hands-on problem solving. One visit ended with an eSIM for a daughter’s watch finally working after earlier visits elsewhere had failed, while another customer received help choosing a more suitable plan instead of cancelling outright. The branch has also been described as quiet on some visits, which may make it easier to get assistance.
There is a clear caveat: service is inconsistent. Other customers reported being ignored, spoken to rudely, or unable to get help with a prepaid-SIM machine. Internet support and cancellation attracted especially serious criticism, and one reviewer reported an unexplained 30 AED charge.
Check whether an eSIM replacement can be completed in the app for free, confirm plan charges before paying, and count cash change carefully. If document scanning matters, ask about verification alternatives before starting.