Hand Work
Customers praise the hand-worked detailing on the designs, including gowns bought for weddings and parties.
Egoless fashion LLC
Deira
Egoless Fashion LLC is a Deira boutique focused on gowns and occasionwear, including wedding, party and evening dresses. Reviews highlight hand-worked designs, a broad collection, and tailoring or alterations for customers who need a better fit.
Reputation Score
4.7
★★★★★
178 ratings
Source: Google Maps
The Good Stuff
Large Collection
The shop carries styles from simple gowns to luxury and designer gowns, with both wholesale and retail options mentioned.
On-Site Tailor
A tailor is available in the shop for alterations, and one customer had an evening dress hemmed within a couple of hours.
Fast Delivery
Several reviews mention timely delivery, including an order sent to Europe and dresses delivered to the right place.
Size Range
Reviews mention party dresses in all sizes and large purchases supplied across different sizes.
Value Options
Customers describe the prices as reasonable or competitive, with options ranging from lower-end to higher-end designs.
Tips for a Better Visit
Plan Parking. Allow extra time for parking or consider another way to reach the shop; one reviewer found the area difficult for cars.
Ask Alterations. If the fit is close but not right, ask about the on-the-spot tailor before buying; alterations are available in the shop.
Check The Cut. For a made-to-measure order, inspect the cut carefully at collection and allow time for corrections, given one four-visit complaint.
Confirm Colour. Before paying or accepting delivery, confirm the agreed colour and refund terms; one older order arrived in a different colour.
Compare Styles. If you prefer understated eveningwear, ask to see simpler designs because one reviewer found many dresses heavily decorated with stones.
Plan the visit
Practical details
th Street - 15 Al Maktoum Hospital Rd
7Dubai - Deira, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 3:00 PM – 10:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 11:00 PM |
Popular Mentions
Wedding dress
Customers mention buying wedding dresses with notably detailed workmanship.
Evening gowns
Reviews describe a large selection of evening gowns, from simpler options to luxury and designer pieces.
Customized dress
A customer needing a last-minute prom outfit received a customised dress with tailoring.
Common Concerns
Fit Risk
One made-to-size dress had a poor cut, needed four visits, and was reported as dirty when collected.
Parking Difficulty
Parking can be difficult in this crowded, busy part of Deira.
Stone Detailing
One customer found the dresses were mostly covered in stones, so the selection may not suit shoppers seeking understated styles.
Delivery Dispute
An older review describes a delayed dress arriving in a different colour and a refund reduced by AED 40.
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The Bottom Line
Egoless Fashion LLC is a Deira boutique for occasionwear, with reviews particularly focused on wedding dresses, party/evening dresses and evening gowns. Shoppers can browse a broad collection ranging from simpler gowns to luxury and designer styles, then ask about alterations or custom work when a standard size is not quite right. The strongest practical advantage is the combination of variety and tailoring.
One customer had several evening dresses hemmed in a couple of hours, while another ordered a customised prom dress and had it tailored. Reviews also mention party dresses in all sizes, wholesale purchases, and delivery to destinations including Europe. Prices are described as reasonable or competitive, though the range varies by design and newness; one reviewer also said negotiation may be possible.
There are a few reasons to shop carefully. The dresses can lean heavily toward stone embellishment, which may not suit someone seeking a simple, elegant look. Parking in this crowded old part of Deira is difficult.
More importantly, tailoring feedback is mixed: one made-to-size dress had a bad cut, required four visits and was reportedly dirty. An older delivery complaint involved a different colour and an AED 40-short refund, so confirm fit, colour and delivery details before committing.