Shawarma
Chicken shawarma is repeatedly singled out, with one review calling it the highlight among the sandwiches tried.
Trade Centre
Em Sherif Deli in Trade Centre serves Lebanese deli food for eating in or taking away, with breakfast, sandwiches, salads and sweets. Reviews especially point to the chicken shawarma, tawook and breakfast sandwiches, while the counter-service format suits a quick meal more than a leisurely family outing.
Source: Google Maps
Chicken shawarma is repeatedly singled out, with one review calling it the highlight among the sandwiches tried.
Hummus, fattoush and tabbouleh were described as exceptionally fresh, alongside a juicy grilled chicken shawarma plate.
Desserts have a strong following, especially the pistachio ice cream, ashta pistachio ice cream and white pistachio dessert.
The counter-order setup can move quickly; one reviewer said the queue moved fast and described it as a good lunch stop.
The muhammara stood out for its generous walnuts and pomegranate, with a texture one reviewer found perfect.
Avoid Peaks. Try visiting outside busy periods: reviews mention long queues, packed seating and having to compete for a table.
Order Shawarma. For a first sandwich, chicken shawarma is a sensible starting point; one review called it the best sandwich tried.
Add Jalapeños. If ordering the Beef Salad Bowl, one customer recommends adding the round-sliced jalapeños for extra flavour.
Mix Rice. With the Beef Salad Bowl, try lemon rice, tomato rice, or both mixed together, as suggested by a regular reviewer.
Plan Seating. Expect counter ordering and a buzzer for collection, but allow time to find a seat during busy periods.
Plan the visit
| Mon | 8:00 AM – 11:00 PM |
| Tue | 8:00 AM – 11:00 PM |
| Wed | 8:00 AM – 11:00 PM |
| Thu | 8:00 AM – 11:00 PM |
| Fri | 8:00 AM – 12:00 AM |
| Sat | 8:00 AM – 12:00 AM |
| Sun | 8:00 AM – 11:00 PM |
Beef shawarma is recommended as a well-cooked, flavourful sandwich that is not overly oily or heavy.
Tawook is a recurring sandwich recommendation, although one review specifically raised a concern about undercooked chicken.
The Beef Salad Bowl is recommended with round-sliced jalapeños and a lemon-and-tomato rice combination.
One customer reported pink, undercooked chicken in a tawook sandwich and felt the issue was handled poorly.
A review describes mixed-up orders, cold food and items later being declared unavailable.
Busy periods can mean long queues, limited seating and a chaotic table hunt, with no waitlist mentioned in one review.
Some customers found the sandwiches small for the price, including a beef sandwich described as tasty but limited in size.
An early visitor at 8:05 reported waiting more than 20 minutes for a simple labneh order while the venue was still getting ready.
These are customer-reported mentions, not a current price list. Prices may have changed.
cold pressed juices
“The cold pressed juices looked nice but at around 30 AED they felt overpriced, so I just went for a Coke instead”Google review · November 2025
The Bottom Line
Em Sherif Deli is a Lebanese grab-and-go spot in Trade Centre where the main draw is the sandwich counter, with breakfast, salads, sweets and pantry-style takeaway also part of the concept. The chicken shawarma, beef shawarma and tawook are the clearest first orders from the reviews; the chicken shawarma was called the highlight of one meal, while another reviewer preferred the tawook to the kafta sandwich. Breakfast deserves its own visit.
Labneh and makdous, labneh bakleh, awarma eggs and sujuk egg sandwiches were praised for authentic flavour, especially when served on sourdough. For something lighter, the Beef Salad Bowl is a useful tip-led choice: add the round-sliced jalapeños, and consider mixing lemon and tomato rice. Muhammara, fresh salads and ashta pistachio ice cream are also recurring favourites.
The setting is attractive and the counter system can be fast, but this is not always a calm sit-down meal. Several reviews mention packed periods, limited seats, queueing and table confusion; there is reportedly no waitlist. Portions can feel small beside the price, and cold or mixed-up orders were reported.
One serious review described undercooked tawook chicken, so check the preparation if anything looks questionable. An early-opening visit also resulted in a 20-minute wait for labneh.
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