On-Time Work
Customers repeatedly report that audits, reports and other deliverables arrive by the promised deadline.
Ethics Plus Public Accountants
Bur Dubai
Ethics Plus Public Accountants is a full-service public accounting firm in Bur Dubai, handling business accounting, audit and tax work. Reviews are especially useful for companies needing VAT filing, corporate tax support or detailed Transfer Pricing documentation, with customers repeatedly pointing to responsive communication and on-time delivery.
Reputation Score
4.8
★★★★★
101 ratings
Source: Google Maps
The Good Stuff
Clear Guidance
The team is praised for explaining complex regulations clearly and turning advice into practical next steps.
TP Detail
A recent Transfer Pricing engagement included careful documentation and analysis aligned with regulatory expectations.
Prompt Reports
One long-term client specifically highlights prompt monthly and annual reporting, even during a busy corporate tax filing period.
SME Support
A small-business client found the team understanding, responsive and helpful when questions came up.
Reachable Managers
Clients say managers are reachable and take time to understand the client's needs on audit and assurance assignments.
Tips for a Better Visit
Confirm Fees. Confirm the fee structure and scope in writing before work starts, especially for advisory or finance-plan work.
Request Updates. If you need frequent progress visibility, agree a regular update schedule rather than waiting to send reminders.
Prepare Data. For consolidation work, ask early how the team wants source data collated so the project can move smoothly.
Ask Questions. Bring a detailed question list; clients say the team is easy to reach when there are many points to clarify.
Plan the visit
Practical details
Suite 108 & 109, Mezzanine floor, Al Diyafa Center - 2nd December St
Al Bada', Dubai
| Mon | 8:30 AM – 6:00 PM |
| Tue | 8:30 AM – 6:00 PM |
| Wed | 8:30 AM – 6:00 PM |
| Thu | 8:30 AM – 6:00 PM |
| Fri | 8:30 AM – 6:00 PM |
| Sat | 8:30 AM – 6:00 PM |
| Sun | Closed |
Popular Mentions
VAT filing
A long-term client says the firm has handled VAT filing and VAT compliance advice for several years.
VAT returns filing
The firm has also been used for VAT returns and requests to process VAT refunds.
consolidation project
A customer used the team for a consolidation project and received help collating the required data.
Common Concerns
Update Gaps
One client said service speed could improve and that daily updates sometimes came only after a reminder.
Fee Dispute
A 2018 reviewer reported being asked for a higher percentage after signing an investment-based agreement.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 20,000
making PRESENTATION and FINANCE plan
“* After having 4 meeting they told me to provide AED 20,000 for making PRESENTATION and FINANCE plan which i already have it”Google review · April 2018
DXB
LOCAL
LOCAL
The Bottom Line
Ethics Plus Public Accountants is a full-service accounting firm in Bur Dubai for businesses that need ongoing financial and compliance support. Customers mention audit and assurance work, VAT filing, corporate tax services and accounting or bookkeeping engagements. The clearest pattern is dependable delivery: long-term clients describe reports arriving promptly, deadlines being met and managers staying reachable when requirements change.
The firm also handles more specialised assignments. A recent Transfer Pricing engagement included detailed documentation and analysis aligned with regulatory expectations, while another client used the team for a consolidation project and received help organising the underlying data. That makes the business relevant not only for routine filings but also for more involved corporate work.
Communication is generally described as responsive, friendly and clear, including explanations of complex regulations and support for smaller businesses. One reviewer, however, wanted daily progress updates before having to send a reminder, so agree on a reporting rhythm at the outset. There is also one older complaint about being asked for a higher percentage after an investment-based agreement was signed.
Confirm fees, scope and payment terms in writing before starting any advisory or finance-plan project. Pricing evidence is otherwise limited, so request a current quotation rather than relying on past comments.