Rare collection
The display includes rare gems such as the Ferrari Enzo, McLaren Speedtail and Pagani Huayra Roadster.
F1rst Motors
Al Quoz
F1rst Motors is a luxury car dealer and showroom in Al Quoz where visitors can browse an unusually rare collection of supercars and hypercars. Reviews say you can enter for free, take photos, and ask staff about individual cars without needing to be a buyer.
Reputation Score
4.9
★★★★★
769 ratings
Source: Google Maps
The Good Stuff
Photography allowed
Visitors can take photos and videos while browsing without being pressured by sales staff.
Open welcome
Several reviews say non-buyers and casual browsers are treated warmly, without pushy sales attention.
QR details
Cars have QR codes linking to detailed descriptions, useful when you want to explore independently.
Family friendly
Families are welcomed too; one review describes a positive visit with children and a warm reception.
Well maintained
Reviewers note that the showroom is exceptionally clean and the cars are carefully maintained.
Car guidance
Staff have taken time to answer questions and explain the cars, even to visiting tourists who were not buying.
Tips for a Better Visit
Check hours. Confirm opening hours directly before travelling; one visitor drove over 40 km and found the showroom closed.
Ask about cars. If you want background on a model, ask the staff; reviewers say they can explain the cars and Dubai’s car scene.
Use QR codes. Scan the QR code beside a car for its detailed description while you browse at your own pace.
Bring a camera. Bring your camera for the display; a visitor who called ahead was told cameras were encouraged.
Allow time. Set aside at least 30–45 minutes, with longer needed if you want to study the collection closely.
Respect boundaries. Enjoy close-up views and photography, but do not touch the cars while browsing.
Plan the visit
Practical details
Danube Building - 409 Sheikh Zayed Rd
Al Qouz First - Al Quoz, Dubai
| Mon | 10:00 AM – 9:00 PM |
| Tue | 10:00 AM – 9:00 PM |
| Wed | 10:00 AM – 9:00 PM |
| Thu | 10:00 AM – 9:00 PM |
| Fri | 2:30 PM – 9:00 PM |
| Sat | 10:00 AM – 9:00 PM |
| Sun | Closed |
Popular Mentions
La Ferrari Aperta
A review highlights three La Ferrari Aperta cars displayed alongside other hypercars.
Porsche 918 Spyder
The showroom was reported to have five Porsche 918 Spyder cars in one collection.
Jesko Attack Odin
One visitor specifically recalls experiencing the powerful roar of the Jesko Attack Odin.
Common Concerns
Hours mismatch
One visitor drove over 40 km after the profile showed the showroom as open, only to find it closed.
Slow attention
A visitor waited 10 minutes beside a Porsche 992R before asking a cleaner to find a salesperson.
No touching
Cars cannot be touched, so the visit is for viewing and photography rather than hands-on exploration.
DXB
LOCAL
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The Bottom Line
F1rst Motors is a luxury car dealer and showroom in Al Quoz, but reviews suggest it also works as a free, informal stop for anyone interested in rare machinery. You can walk around the display, take photos and videos, and ask staff about the cars; one review mentions QR codes with detailed descriptions, while another says a visitor was allowed to sit in some cars. The collection is the main draw.
Reviewers mention Ferrari Enzo, McLaren Speedtail and Pagani Huayra Roadster, as well as standout hypercars such as La Ferrari Aperta, Porsche 918 Spyder, Bugatti Chiron and Jesko Attack Odin. Inventory can change: the Lamborghini Veneno was covered because it had already sold when one visitor arrived. The atmosphere is usually relaxed and welcoming, including for tourists, families and people who say they are not buying.
Several reviewers were comfortable roaming freely, and one family spent time there with a child. Staff have answered detailed questions and welcomed photography, but touching the cars is forbidden. There is one practical warning: a visitor drove more than 40 km after relying on listed opening hours, only to find the showroom closed and receive an abrupt response from security.
Check the hours directly before setting out. Plan roughly 30–45 minutes, or longer if you want to study the collection.