Product range
Reviews describe a broad selection of good-quality baby and kids’ products, making routine shopping more convenient.
Firstcry Retail DWC
Dubai South
Firstcry Retail DWC is a baby-focused online shopping platform and corporate office serving Dubai South. Parents use it for items such as diapers, children’s clothing and ride-on toys, with reviews highlighting competitive prices and occasional fast doorstep delivery.
Reputation Score
3.2
★★★☆☆
980 ratings
Source: Google Maps
The Good Stuff
Competitive pricing
Customers mention good offers, coupons and competitive prices across baby necessities, clothing and other children’s items.
Fast delivery
Some orders arrive quickly: one customer received an order at the doorstep within 24 hours.
App support
A customer whose app issue disrupted shopping said the support team resolved it promptly after the issue was reported.
Return help
Support has approved some one-time return exceptions, including an unopened wrong-size diaper order and a non-returnable diaper request.
Replacement help
Reviews include complimentary replacement parts, including a lost ride-on-car charger delivered the next day.
Tips for a Better Visit
Verify stock. Before paying, confirm availability: one item shown in stock was cancelled after payment, with a stated 15-day refund wait.
Call support. For urgent order issues, try calling rather than relying on email, which one reviewer found slower.
Check delivery. Treat express delivery dates cautiously if the order is urgent; a reviewer contacted support four times without getting a reliable time.
Inspect parcels. Check boxes and items immediately on arrival and keep evidence, as customers have disputed damage claims and reported damaged deliveries.
Plan the visit
Practical details
Dubai Logistic district مطار ال مكتوم الدولي في دبي وورلد سنترال - FB91
Madinat Al Mataar - Dubai South, Dubai
| Mon | 9:00 AM – 6:00 PM |
| Tue | 9:00 AM – 6:00 PM |
| Wed | 9:00 AM – 6:00 PM |
| Thu | 9:00 AM – 6:00 PM |
| Fri | 9:00 AM – 6:00 PM |
| Sat | Closed |
| Sun | Closed |
Popular Mentions
Tape style diapers
Customers use the platform for diaper purchases, including tape-style and pants-style options; one review describes correcting a mistaken order.
Medela pump
A customer reported receiving a replacement tube for a Medela pump within 48 hours after a quality issue.
TRISTER Mesh Nebulizer
A damaged TRISTER Mesh Nebulizer prompted a lengthy complaint about repeated case closures and unclear support instructions.
Battery operated car
A customer who misplaced the keys for a battery operated car received a complimentary replacement key within 48 hours.
Baby bed
One customer bought a baby bed but could not find a matching mattress, making size compatibility worth checking before purchase.
Common Concerns
Stock accuracy
One customer paid AED 200 for an item shown as available, then received an out-of-stock email and was told to wait 15 days for a refund.
Delivery delays
Delivery timing is inconsistent: reviews mention inaccurate express dates and delays of three to five days.
Damaged parcels
Several customers report dented boxes or damaged items, including a stroller and children’s toys.
Email delays
Email support can be slow; one customer said calling was faster and also reported a missing voucher code.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 3,000 per month
FirstCry.ae platform purchases
“ae for some time, spending no less than AED 3,000 per month on the platform”Google review · June 2026
DXB
LOCAL
LOCAL
The Bottom Line
Firstcry Retail DWC is a baby-focused online shopping platform and corporate office serving Dubai South. You can order everyday necessities such as diapers, children’s clothing and baby products, as well as larger items including ride-on cars. Reviews point to a useful range, regular offers and competitive pricing, with some customers receiving orders within 24 hours.
Customer support is the strongest variable. Several reviewers describe quick help with app problems, wrong-size diaper orders and replacement parts. In specific cases, support arranged a free charger for a Bentley ride-on car, replaced a Medela pump tube within 48 hours, or approved a return outside the standard policy.
Calling may be more effective than email, which one customer found slow. The main caution is fulfilment and after-sales consistency. Customers report inaccurate express delivery dates, delays of three to five days, dented boxes and damaged goods.
One paid order was shown as available before being cancelled, with a 15-day refund wait. Another faulty machine required service-centre travel between emirates after one month. Check stock, delivery timing and return conditions carefully, especially for urgent, fragile or higher-value purchases.