Practical Training
Practical sessions build usable media skills rather than relying only on classroom theory.
FOCUS MEDIA ACADEMY
Al Sufouh
Focus Media Academy is a media-development and training centre in Al Sufouh, focused on television, press and radio skills. Reviews highlight practical TV-presenting courses, including camera work, breathing and body-language training, plus hands-on news-report production.
Reputation Score
4.8
★★★★★
581 ratings
Source: Google Maps
The Good Stuff
Camera Skills
TV-presenting training covers camera handling, breathing techniques and body language.
Real Projects
One course takes learners from a simple idea through to a completed, TV-ready news report.
Beginner Friendly
A reviewer with no previous media experience said the course provided a solid foundation in the subject.
Tailored Courses
At least one TV-presenter course was customised in English for an individual learner's needs.
Supportive Trainers
Reviews consistently describe the trainers as knowledgeable, professional and supportive throughout the course.
Tips for a Better Visit
Check Parking. Ask about parking validation before arriving; the academy can validate a paid parking token.
Allow Time. Reserve substantial time for the final project; one reviewer advised against joining if work or university cannot be paused.
Choose Level. Ask which course level fits your experience, as reviews mention beginner, basic and advanced options.
Confirm Deposit. Before paying, ask for the written down-payment and cancellation policy, especially if you are unsure about the course.
Plan the visit
Practical details
Concord Tower - Office # 3401, 3402
Al Sufouh - Al Sufouh 2, Dubai
| Mon | 9:00 AM – 10:00 PM |
| Tue | 9:00 AM – 10:00 PM |
| Wed | 9:00 AM – 10:00 PM |
| Thu | 9:00 AM – 10:00 PM |
| Fri | 9:00 AM – 10:00 PM |
| Sat | 9:00 AM – 10:00 PM |
| Sun | 9:00 AM – 10:00 PM |
Popular Mentions
advanced TV presenting program
The advanced TV presenting program was described as having a major effect on one reviewer's professional life.
The Official Speaker
The Official Speaker was described as a focused two-day training course for professional development.
creating and editing a news report
One course teaches the complete process of producing a news report, from the original idea to final execution.
Common Concerns
Deposit Terms
One reviewer said a down payment was retained after dissatisfaction, so cancellation terms deserve careful checking.
Feedback Concern
A reviewer found the feedback biased and unprofessional, which contrasts with the otherwise positive trainer comments.
Safety Complaint
A 2021 review reported missing COVID precautions and participants being asked to move their masks; check current protocols.
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The Bottom Line
Focus Media Academy in Al Sufouh is aimed at people who want practical media training rather than a purely academic introduction. Reviews mention TV-presenting courses, camera work, breathing and body-language techniques, along with training that helps learners create and edit a news report from the first idea to the final version. There are also beginner and advanced levels, so it is worth asking where your experience fits.
The strongest pattern in the reviews is hands-on skill development. Participants describe becoming more comfortable in front of the camera, improving voice control and learning through practical sessions. One learner started with zero media experience and left feeling equipped with basic knowledge of the field.
Another completed a TV-presenter course tailored in English, which suggests it is worth discussing your goals and language needs before enrolling. Plan for a serious time commitment if your course includes a final project; one reviewer said it required taking time away from work or university. Parking may need a little preparation, although the academy can validate a paid parking token.
There is also one negative review concerning retained down payments, feedback style and COVID precautions, so confirm the cancellation terms and current safety arrangements before paying.