FRED Mall of The Emirates

A FRED jewel is a wink of happiness which illuminates the small and big moments of life. Some people’s destinies are sprinkled with stars, but it was diamonds, pearls and multi-coloured stones that studded the destiny of Fred Samuel. This passion for gems was joined by a quest for the sunlight. Both influences shaped his work, the latter forming a leitmotif, almost becoming his muse. To this source of inspiration he added his love of the sea, whose power and splendour gave rise to several celebrated chapters in the Maison’s history. Today, Maison FRED honours its founder’s unquestioning love of sunlight and colour with its sun-infused creations, demonstrating its mastery of personalisation and the sheer versatility of its collections.