Wide variety
The store is described as very large, with enough variety to cover everyday shopping and browsing for unexpected finds.
Gift King Novelties - Deira
Naif
Gift King Novelties is a large discount store in Naif, Deira, with a broad mix of everyday goods, home items, gifts and souvenirs. It is worth considering when you want to browse widely and compare inexpensive gift finds with nearby discount shops.
Reputation Score
4.0
★★★★☆
434 ratings
Source: Google Maps
The Good Stuff
Gift shopping
Customers use it for gifts and souvenirs, including items they considered reasonably priced compared with malls or other discount stores.
Affordable finds
Several reviews describe the goods as cheap or affordable, with one shopper finding some souvenir prices better than Day to Day.
Home basics
The selection includes home items and basic needs, making it useful for practical purchases as well as gifts.
Everyday groceries
One customer says the shop has almost everything needed for grocery shopping at a manageable cost.
Helpful staff
Some customers report friendly, generous and polite service, although experiences with cashiers are mixed.
Tips for a Better Visit
Check billing. Keep the offer booklet with you and check the billed prices before leaving; one reviewer says discounts were otherwise charged at normal prices.
Compare prices. Compare selected souvenirs with Day to Day rather than assuming every item is cheaper; one shopper found only some prices better.
Take time. Allow time to inspect items carefully, since one review says quality goods can be found at low prices if you take your time.
Check clothing. If buying clothes, ask how you can check the fit first, as a customer reported that there was no changing room.
Expect variation. Read individual price labels carefully: customers report that some goods are above the advertised AED 10 range and others cost more than AED 30.
Plan the visit
Practical details
Naif - Deira - Dubai - United Arab Emirates
Naif - Deira, Dubai
| Mon | 9:00 AM – 1:00 AM |
| Tue | 9:00 AM – 1:00 AM |
| Wed | 9:00 AM – 1:00 AM |
| Thu | 9:00 AM – 1:00 AM |
| Fri | 9:00 AM – 1:00 PM, 1:30 PM – 1:00 AM |
| Sat | 9:00 AM – 1:00 AM |
| Sun | 9:00 AM – 1:00 AM |
Popular Mentions
sovenirs
Souvenir shopping is a recurring reason to visit, with one customer pleasantly surprised by the prices.
Grocery needs
The store is also used for grocery shopping and everyday essentials.
Tutti frutti
A review mentions low-priced tutti frutti of all kinds among the shop’s goods.
Beautiful gifts
Gift buyers mention finding beautiful gifts at prices starting as low as AED 10.
Common Concerns
Cashier attitude
Multiple reviews report rude or insulting behaviour from cashiers, including complaints about how customers are spoken to.
Price confusion
Several customers say some products cost more than the advertised low-price bands, with reports of prices above AED 10, AED 20 or AED 30.
Billing checks
One review warns that offer prices may not be applied at billing unless customers check the offer booklet and the receipt.
Poor arrangement
A customer could not find assistance and felt the items were not arranged clearly.
No fitting room
A review says there was no changing room available for checking clothes before purchase.
DXB
LOCAL
LOCAL
The Bottom Line
Gift King Novelties is a broad discount store in Naif, Deira, where shoppers come for gifts, souvenirs, home items, grocery needs and inexpensive everyday purchases. The large selection is the main draw: one review calls it a “very big shopping store” with everything available, while another describes it as a useful place for basic needs. Souvenir shoppers may find good comparisons here; one customer said some prices were better than Day to Day.
Prices are a little less straightforward than the low-cost image suggests. Reviews mention affordable goods and prices as low as AED 10 for gifts, but others say some small items are expensive, with products priced above AED 10, AED 20 or even AED 30. Keep the offer booklet and check your bill, because one customer said promotional prices were not always applied at checkout.
The shopping experience depends heavily on the visit. Some customers describe polite, friendly staff, but several specifically complain about rude cashier attitudes. Assistance can also be difficult to find, and the merchandise may not be neatly arranged.
If you are buying clothing, note the report that there was no fitting room. Take your time browsing, inspect prices carefully and compare selected items before paying.