Stock help
The store has helped customers arrange a watch that was unavailable at that particular branch.
Hour Choice, Lower Ground, The Dubai Mall
Downtown Dubai
Hour Choice is a watch store in Downtown Dubai with fashion, Swiss and classic styles for men and women. Reviews make it worth considering for specific purchases such as a Tissot PRX, gift watches and practical help with sizing or watch settings.
Reputation Score
4.4
★★★★☆
137 ratings
Source: Google Maps
The Good Stuff
Patient sizing
Staff have repeatedly adjusted watch links until customers were satisfied with the fit.
Watch guidance
A review highlights hands-on help setting a Tissot moon phase and learning to operate it independently.
Gift support
Customers have used the store for presents, with one Rado purchase receiving free gift wrapping.
Discounts
Some shoppers report receiving strong discounts, including on a Tissot PRX purchase.
Tips for a Better Visit
Ask discounts. Ask whether a discount is available; one review specifically says Tissot discounts were not published.
Check branches. If your preferred watch is missing, ask whether another branch can arrange or reserve it before you buy.
Request resizing. Have the links adjusted in-store and take time to settle on the right size before leaving.
Keep paperwork. Retain a saved copy of your bill or request a physical one, after a customer reported a deleted soft copy.
Ask setup help. For complicated functions, ask for a demonstration and instructions so you can repeat the setup yourself.
Plan the visit
Practical details
Dubai Mall service road
Burj Khalifa - Downtown Dubai, Dubai
| Mon | 10:00 AM – 11:00 PM |
| Tue | 10:00 AM – 11:00 PM |
| Wed | 10:00 AM – 11:00 PM |
| Thu | 10:00 AM – 11:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Common Concerns
Service inconsistency
Most service reviews are positive, but one customer described this branch's customer service as very poor.
Email follow-up
A customer reported receiving no reply after emailing about a deleted soft copy of a Rado bill.
Phone handling
One customer complained that a phone enquiry ended abruptly without an apology or proper response.
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The Bottom Line
Hour Choice is a watch store in Downtown Dubai where you can browse fashion and Swiss-brand watches, buy a Tissot PRX or Rado watch, and choose gifts for partners or family. Reviews also mention practical help rather than just a quick sale: staff have adjusted links repeatedly, explained watch specifications and helped set up a Tissot moon phase. The range is a strong reason to look around if you are comparing styles or brands.
One collector says the Dubai Mall branch is a go-to for specific brands and that staff have arranged a watch from another store when it was unavailable locally. Another shopper received free gift wrapping with a Rado purchase, which is useful if you are buying on the spot. Pricing feedback is encouraging but not a fixed promise: customers mention good prices, an “amazing discount” on a Tissot PRX and unpublished Tissot discounts, so it is worth asking before paying.
Service is not completely consistent. Most reviews describe patient, professional assistance, but others report rude in-store treatment, an unanswered email about a deleted bill, and an abruptly handled phone complaint. Keep your invoice and confirm after-sales arrangements clearly.