Hair colour
Reviews describe impressive colour work, including a transformation from black hair to caramel and platinum white.
Identity Ladies Beauty Lounge | Dubai.
Business Bay
Identity Ladies Beauty Lounge is a women-focused beauty salon in Business Bay, Dubai, covering everyday beauty and wellness appointments. Reviews particularly point to careful hair treatments and colouring, as well as relaxing experiences such as a Hydra facial and Moroccan bath.
Reputation Score
4.8
★★★★★
171 ratings
Source: Google Maps
The Good Stuff
Hair care
Customers report careful, restorative treatments, including softer, shinier hair and no shedding after a keratin root treatment.
Gentle waxing
Waxing reviews highlight a careful approach, with one customer saying a body wax was painless, clean and handled gently.
Neat nails
Acrylic nails were described as neat and long-lasting, while manicure and pedicure reviews mention detailed work.
Relaxing setting
Customers mention a welcoming, relaxing atmosphere and a salon view that makes longer appointments feel more restful.
Moroccan bath
The Moroccan bath is a distinctive wellness option, praised for its attention to detail, soothing products and expert technique.
Helpful service
Several reviews say the team listens to requests, offers advice and keeps customers comfortable during treatments.
Tips for a Better Visit
Book digitally. For convenience, try reserving through WhatsApp; one visitor found the messages quick and easy to handle.
Confirm pricing. Before confirming, ask for the current total and check any payment link, especially if you are a returning customer.
Discuss colour. If booking a major colour change, agree the target shade and treatment plan beforehand; reviews mention black-to-caramel and platinum results.
Ask for advice. For a blowout or haircut, ask what suits your face shape; one review says the stylist gave useful hairstyle guidance.
Plan the visit
Practical details
Hamilton Residency - Marasi Dr
Business Bay, Dubai
| Mon | 10:00 AM – 9:00 PM |
| Tue | 10:00 AM – 9:00 PM |
| Wed | 10:00 AM – 9:00 PM |
| Thu | 10:00 AM – 9:00 PM |
| Fri | 10:00 AM – 9:00 PM |
| Sat | 10:00 AM – 9:00 PM |
| Sun | 10:00 AM – 9:00 PM |
Popular Mentions
Hydra facial
A Hydra facial was described as relaxing and leaving the customer’s face glowing.
Hard gel manicure
A customer reported paying 240 AED for a hard gel manicure and praised the service and value.
Common Concerns
Quality dispute
One customer said a service was done incorrectly and they were asked to pay again to correct the salon’s mistake.
Price changes
A long-term customer complained that prices rose without advance notice and that an upfront payment link showed a higher amount.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
240 aed
hard gel manicure
“i got hard gel manicure for 240 aed”Google review · August 2025
DXB
LOCAL
LOCAL
The Bottom Line
Identity Ladies Beauty Lounge is a women-focused salon in Business Bay, Dubai, where reviews cover hair colouring and treatments, waxing, nails and wellness appointments. It is worth considering if you want several services under one roof, especially a careful hair treatment, a Hydra facial, a Moroccan bath or a detailed manicure and pedicure. Hair is the strongest recurring theme.
Customers describe successful transformations from black to caramel and to platinum white, while another review says a Kerargnaic treatment left frizzy hair soft, shiny and rejuvenated. A separate visitor reported that a keratin root treatment was handled carefully, with no shedding after washing. The service style is generally warm and attentive.
Reviews mention staff checking on comfort during a bikini wax, offering advice on flattering hairstyles, and creating a relaxing atmosphere; one customer also highlighted the salon’s beautiful view. Nails receive similarly specific praise, including neat, long-lasting acrylic work and detailed pedicures. There are two cautions.
One reviewer said an incorrectly completed service required a second payment to fix, while another long-term customer objected to price increases, advance payment links and a receptionist’s attitude. Confirm the current price and correction policy before paying. WhatsApp booking was described as quick and straightforward.