IRO

"Born in Paris and inspired by the 70’s and 80’s American rock scene, IRO is driven by the desire to build a simple and strong luxury wardrobe. The brand is a mix of New York attitude, Parisian romanticism and joyful Japanese madness. With stores in both The Dubai Mall and Mall of the Emirates, IRO is paving the way for emerging European brands in the Middle Eastern market and carving out a young, enthusiastic and loyal regional customer."