Free beach
The beach has free entry, with open space for swimming, picnics and family gatherings.
La Mer
Jumeirah
La Mer is a Jumeirah beachfront attraction where you can swim, stroll beside the sea and watch the sunset. Its beach remains the main draw, while the former promenade’s cafes, boutiques and family attractions are currently reported as largely closed or inactive.
Reputation Score
4.5
★★★★★
22,589 ratings
Source: Google Maps
The Good Stuff
Quiet setting
Visitors describe a calm beach atmosphere suited to a quick swim, peaceful walk or sunset visit.
Lifeguards
Lifeguard service is available, which is useful for swimmers and families using the beach.
Open space
The spacious layout gives families room to spread out, play games and picnic near the water.
Night lights
When accessible, the promenade’s decorative lighting makes evening walks especially atmospheric.
Beach showers
One review reports changing rooms and showers by the beach, helpful after swimming.
Tips for a Better Visit
Check hours. Confirm beach access before going late: one visitor arriving at 6:30pm was told it would close soon.
Bring water. Take plenty of water; one visitor walked 1.5km to a supermarket because nothing was available onsite.
Pack shade. Bring an umbrella or other shade for daytime visits, as a review reports no shade on the beach.
Bring towels. Pack your own towel and beach equipment rather than relying on onsite rentals or shops.
Expect closures. Check what is operating before planning a meal or shopping trip; a daytime visitor found the area abandoned.
Camera rules. If carrying a camera, check the rules first: security stopped one visitor with a small mirrorless camera.
Plan the visit
Practical details
45 2A St
Jumeirah - Jumeirah 1, Dubai
Popular Mentions
Water park
Older reviews mention a water park with attractions for both younger and older visitors, but current operation is unconfirmed.
Trampoline
The former family offering included a trampoline attraction, though recent reviews do not confirm that it is operating.
Masti
An older review names Masti as a contemporary Indian restaurant serving food and cocktails.
Common Concerns
Closures
Recent visitors say most shops and restaurants are closed, with some areas blocked and parts under construction.
No shade
The beach may have no shade, so daytime visitors can be exposed to strong heat.
Poor facilities
Reviews report unavailable water, limited toilets and bathrooms in poor condition.
Early closing
A visitor arriving at 6:30pm was told the beach would close soon, suggesting listed hours may be unreliable.
Parking
Public parking has been reported as unavailable, while valet parking was described as costly.
DXB
LOCAL
LOCAL
The Bottom Line
La Mer is a Jumeirah beachfront attraction that now works best as a beach and walking destination rather than the full entertainment district described in older reviews. You can swim, picnic on the open sand, walk beside the water and watch the sunset. Lifeguards are reported on duty, and one recent review found changing rooms and showers available.
The beach is free to enter and has enough room for families to spread out. Calm water and gentle waves were appreciated by one family, while other visitors enjoyed the quiet atmosphere for an early walk or a peaceful evening. Decorative lights can make the promenade appealing after sunset when the area is accessible.
Set expectations carefully. Several 2025 reviews describe most cafes, restaurants and shops as closed, with construction, blocked walkways and very few food stalls. Water, toilets and showers appear inconsistent: one review praised showers, while others found no water available and bathrooms in poor condition.
Bring water, shade and a towel, and check access hours before leaving. Parking has also been difficult; one visitor reported AED 75 valet parking. Older reviews mention a water park, trampoline park and many dining options, but their current availability is not confirmed by the recent reviews.