Custom Figures
The Minifigure Factory lets visitors design personalised figures, with staff helping children through the process.
LEGO Certified Store - Dubai Mall LG Floor
Downtown Dubai
This LEGO Certified Store at Dubai Mall’s LG Floor in Downtown Dubai combines set shopping with hands-on customisation. You can browse themes for children and adult collectors, then create a personalised minifigure at the Minifigure Factory.
Reputation Score
4.4
★★★★☆
154 ratings
Source: Google Maps
The Good Stuff
Theme Range
Reviews mention Star Wars, Technic, Icons, Friends and collector sets, with options for children, casual builders and serious collectors.
Helpful Service
Several visitors describe staff as patient and helpful when choosing gifts or guiding children through LEGO activities.
Large Displays
The store features prominent LEGO builds, including a brick replica of the Burj Khalifa and other display models.
Adult Options
The selection includes LEGO aimed at adult builders as well as children.
Rare Finds
One visitor found discontinued sets with help from the shop team, despite the busy minifigure area.
Tips for a Better Visit
Ask First. Before designing a printable minifigure, ask for the fee; one April 2025 review reported a 75 AED charge.
Check Parts. If your design depends on a particular hairstyle or accessory, check the available parts before spending time creating it.
Allow Time. Expect possible waits at the minifigure station; a past visitor waited 20 minutes before staff were available.
Check Stock. For a specific set, confirm availability before travelling; one caller said the answer about two products was given without checking.
Plan the visit
Practical details
Lower Ground Floor, Star Atrium - The Dubai Mall
Burj Khalifa - Downtown Dubai, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 12:00 AM |
| Sat | 10:00 AM – 12:00 AM |
| Sun | 10:00 AM – 12:00 AM |
Popular Mentions
Build-a-Minifigure station
The Build-a-Minifigure station lets visitors choose different heads, bodies and accessories for their own LEGO people.
custom minifigure printing station
The custom minifigure printing station is highlighted as a distinctive feature of this LG Floor branch.
Pick-a-Brick wall
A customer review mentions a Pick-a-Brick wall for selecting individual LEGO pieces.
Common Concerns
Small Store
Multiple reviews describe this branch as smaller than other LEGO stores, which can make browsing feel cramped.
Hard To Spot
The LG Floor location can be difficult to find inside Dubai Mall.
Limited Parts
The Build-a-Minifigure selection can be limited, particularly for specific hair, heads, legs and accessories.
Messy Station
The build-your-own-minifigure area has been described as disorganised, with parts scattered around the station.
Price Clarity
One review says the printable minifigure fee was not explained until after the design process, while another found prices high.
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The Bottom Line
This LEGO Certified Store sits on Dubai Mall’s LG Floor in Downtown Dubai and is worth considering if you want more than a standard set purchase. You can browse themes including Star Wars, Technic, Icons and Friends, shop for adult-focused builds, and use the Minifigure Factory to design a personalised character. Large displays, including a LEGO Burj Khalifa, add interest for children and collectors browsing together.
The strongest theme in the reviews is the patient, hands-on help available during custom minifigure sessions and gift selection. Some visitors also found discontinued sets, and one review mentions collections service and good deals. The store is not especially large, however, and its location can be difficult to spot inside the mall.
The main caution is the customisation area. Several reviews describe scattered parts or a limited choice of hair, heads, legs and accessories, so check the available pieces before designing. Ask about the price at the start: a review reported 75 AED for a printable minifigure in April 2025, while another recalled 69 AED for a personalised printed T-shirt.
Stock and service appear uneven, so confirm a specific set before making the trip.