Live nights
Latino Night brings salsa, reggaeton and bachata, with DJs, singers and dancers creating a danceable late-evening atmosphere.
Long's Bar
Trade Centre
Long’s Bar is a British-style sports bar in Trade Centre with football on TV, a broad food menu and a lively pub atmosphere. Reviews point to generous burgers and meat dishes, plus games such as billiards and foosball for an easy evening with friends.
Reputation Score
4.5
★★★★★
1,957 ratings
Source: Google Maps
The Good Stuff
Sports setting
Football on screens, billiards, foosball and darts give groups more to do than simply sit over drinks.
Meat dishes
Steak, short ribs, burgers and meat boards receive especially strong comments for flavour, cooking and portion size.
Valet parking
Valet parking is available, which is useful when meeting near the Trade Centre after work or an event.
Free billiards
The billiards table is free to use, making it a useful extra for a longer group visit.
Friendly service
Most recent reviews describe the team as attentive, professional and welcoming, including during relaxed drinks-only visits.
Tips for a Better Visit
Try Monday. For music and a stated discount, visit Latino Night on Monday after 10pm; one review says the 20% offer runs until midnight.
Order margaritas. The margarita is a standout drink in reviews, especially during Latino Night when the music and dancing are at their liveliest.
Use the games. If you are staying for a while, ask about the games: reviews specifically mention foosball, darts, pool and free billiards.
Ask about offers. Check current promotions before ordering; reviews mention ladies’ evenings, men’s evenings and hotel-guest evenings.
Plan parking. Valet parking is available, so it is worth factoring that option in when visiting from work or nearby events.
Expect well-done. If you prefer medium or rare burgers, ask before ordering: one review says the burgers are only served well done.
Plan the visit
Practical details
Sheikh Zayed Rd
Trade Center First, Dubai
| Mon | 12:00 PM – 3:00 AM |
| Tue | 12:00 PM – 3:00 AM |
| Wed | 12:00 PM – 3:00 AM |
| Thu | 12:00 PM – 3:00 AM |
| Fri | 12:00 PM – 3:00 AM |
| Sat | 12:00 PM – 3:00 AM |
| Sun | 12:00 PM – 3:00 AM |
Popular Mentions
Beef burger
The beef burger is described as unusually large and tasty, with generous portions a recurring theme in the reviews.
Margarita
The margarita is specifically praised as refreshing, balanced and high quality, especially for a lively night out.
Meat platter
The meat platter is mentioned alongside short ribs, with reviewers noting generous portions and excellent meat quality.
Baked cheesecake
The baked cheesecake receives a positive mention for its distinctive flavour and makes a popular dessert choice.
Ribs and sausage combo
The ribs and sausage combo is singled out as a particularly satisfying dinner order, followed by highly rated desserts.
Common Concerns
Slow service
One review reported service that was slow and sullen, so the experience may not be equally consistent every time.
Limited burgers
One customer said burgers were served only well done, which may disappoint guests who prefer another cooking level.
Standard pricing
A review described the prices as standard and found no particular value, despite liking the interiors and location.
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The Bottom Line
Long’s Bar is a Trade Centre sports bar with a British pub feel, football on TV and enough space for a casual night with friends. You can come for a beef burger, steak or meat platter, then stay for billiards, foosball or darts. The menu also includes desserts such as cheesecake and brownies with ice cream.
The atmosphere shifts by night. Reviews describe a lively but comfortable room for conversation, while Monday’s Latino Night adds salsa, reggaeton and bachata, with dancing and live performances. A reported 20% discount runs from 10pm to midnight on Mondays, and another review mentions ladies’ evenings and other promotional nights, so checking current offers is sensible.
Food is a strong part of the experience, particularly the large portions and meat dishes. Specific praise goes to the huge beef burger, steak, short ribs and ribs-and-sausage combo. Cocktails, especially the margarita, also receive enthusiastic mentions.
Service is usually described as attentive and welcoming, though one older review found it slow and sullen. Valet parking is available. If burgers matter to you, note that one review says they are served only well done.