Helpful Deposit
One customer said a staff member helped with a deposit and understood the available services.
Mashreq Mall of the Emirates - Electronic Service Unit
Dubai Internet City
Mashreq’s Mall of the Emirates Electronic Service Unit is a largely self-service banking point for tasks such as cash deposits and withdrawals, account management and card services. It also provides ATMs and self-serve kiosks, but reviews suggest confirming live support before making a special trip.
Reputation Score
1.6
★★☆☆☆
246 ratings
Source: Google Maps
The Good Stuff
Tips for a Better Visit
Check Hours. Call before travelling, especially on Friday; one visitor arrived at 11:30 AM and found nobody there.
Confirm Staff. Ask specifically whether a representative will be available for your task; several visitors found only machines operating.
Keep Records. For disputed fees or missing money, keep statements and proof because reviewers reported slow or absent follow-up.
Allow Time. Do not combine a branch visit with a deadline; one customer waited six hours after an ID was retained by an ATM.
Plan the visit
Practical details
Business Central Towers, Ground Floor - Sheikh Zayed Rd
Al Barsha First - Dubai Media City, Dubai
Popular Mentions
Neo account
A customer reported that activation took longer than the promised three working days and that the app also malfunctioned.
Mobile app
The app is mentioned in connection with slow performance, failed logins and difficulty getting human support.
Credit card
Reviews mention credit-card collection, card applications and repeated promotional calls for cashback cards.
ATM
Customers mention ATM problems including an Emirates ID being retained and a card-collection machine being broken.
Common Concerns
Limited Staffing
Several visitors found no representative available, while others described long waits caused by a very small team.
Wrong Hours
Reviews repeatedly report that the published opening hours did not match the service actually available at the branch.
Weak Support
Customers describe unanswered calls, automated links and chatbots that did not resolve account or app problems.
App Problems
The mobile app was reported as slow or unusable, including login and card-related issues.
Fee Disputes
Some customers reported unexpected monthly, transfer or cancellation charges and difficulty getting explanations.
Customer-reported prices
These are customer-reported mentions, not a current price list. Prices may have changed.
AED 21
monthly fees
“Excessive & Unjustified Fees – AED 21 monthly fees without clear justification, AED 1 for every local transfer, and high withdrawal fees in Europe despite being told otherwise before my trip”Google review · March 2025
AED 1
local transfer
“Excessive & Unjustified Fees – AED 21 monthly fees without clear justification, AED 1 for every local transfer, and high withdrawal fees in Europe despite being told otherwise before my trip”Google review · March 2025
DXB
LOCAL
LOCAL
The Bottom Line
This is Mashreq’s Electronic Service Unit at Mall of the Emirates, designed around self-service banking rather than a conventional full-service counter. You can use the machines for cash deposits and withdrawals, manage your account, and handle card-related tasks; the supplied description also lists remote teller access and instant card printing. One customer had a positive visit, saying a staff member helped with a deposit and knew the services.
The main caution is access to people. Numerous reviews describe arriving during the published hours to find no representative, sometimes with only the ATM available. Another customer found one employee handling a queue of more than ten people, with a single query taking about an hour.
If your issue involves opening a Neo account, a credit card, a missing payment or a broken app, do not assume the kiosk or chatbot will sort it out. App and phone support receive particularly poor feedback. Reviewers mention failed logins, automated links that did not match their requests, unanswered calls and unresolved fee disputes.
Reported charges include AED 21 monthly fees and AED 1 for local transfers, though these are customer reports rather than a current tariff. Check the branch’s live availability before travelling, especially on Fridays, and keep written proof for any money or fee complaint. For straightforward ATM transactions it may be usable; for urgent or complicated banking matters, the reviews suggest allowing plenty of time and having a backup plan.