Good selection
Reviews describe a well-organized store with a good product selection.
Umm Suqeim
MMI - Al Thanya is a liquor store in Umm Suqeim where shoppers can browse a good product selection, including chilled wines, and use the Cheers app to redeem points. Reviews also highlight a neat, well-organized shop and a paperless alcohol-licence process using Emirates ID.
Source: Google Maps
Reviews describe a well-organized store with a good product selection.
The shop is specifically praised for consistently having the chilled wines customers are looking for.
Staff can help customers download the Cheers app and redeem their points in store.
One review says the shop is easy to reach from both Sheikh Zayed Road and Al Wasl Road.
Customers mention a clean, neat shop, with one review also noting good music.
Security is often described as friendly and helpful, including with licence-related questions.
Use Cheers. Download the Cheers app before or during your visit so you can redeem points and access the loyalty benefits mentioned in reviews.
Bring Emirates ID. For the paperless alcohol-licence process, bring your Emirates ID; a review says it replaces the former system.
Plan your route. The shop is reported to be easy to reach from SZR or Al Wasl Road, with the SZR exit at Al Thanya.
Ask for chilled. If you want chilled wine, ask about availability: one customer specifically found the shop reliably stocked with it.
Expect calm visits. A customer described the shop as not crowded, which may suit shoppers who prefer a quieter store.
Plan the visit
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 10:00 PM |
| Sat | 10:00 AM – 10:00 PM |
| Sun | 10:00 AM – 10:00 PM |
One review highlights the shop’s Cheers Club selection as a reason for liking the store.
The shop is mentioned as using a paperless alcohol-licence system based on Emirates ID only.
One review reports very poor behaviour from a cashier and security staff during a visit.
The Bottom Line
MMI - Al Thanya is a liquor store in Umm Suqeim with a useful, review-backed mix of product choice and practical service. Customers mention a good selection, chilled wines, and a clean, well-organized shop, so it suits a straightforward browse rather than a complicated shopping trip. The Cheers app is worth knowing about.
Staff have helped customers download it and redeem points, while other reviews mention free bottles, offers and the Cheers Club selection. These benefits are tied to the loyalty app, so check your account and available rewards before paying rather than assuming every offer applies automatically. Getting there is described as easy from Sheikh Zayed Road or Al Wasl Road, with one review pointing to the Al Thanya exit from SZR.
Another practical detail is the paperless alcohol-licence system based on Emirates ID only, which one customer found more convenient than the former process. The shop has also been described as not crowded, although that is a single customer observation rather than a guarantee. Most feedback praises the friendly service and security team, including help with licence questions.
Still, two reviews describe poor behaviour from cashier or security staff, including a lack of respect. Service appears positive overall but not entirely consistent, so raise any issue promptly if your visit does not match the usual experience.