Helpful advice
Staff can guide you toward drinks based on the flavour and type you want.
MMI - Dubai Festival City
Dubai Festival City
MMI - Dubai Festival City is a liquor store in Dubai Festival City with wine, beer and spirits to browse, plus helpful staff who advise on flavours and drink types. Customers also mention the MMI app and its points system, which can turn purchases into rewards such as a bottle of wine.
Reputation Score
4.5
★★★★★
223 ratings
Source: Google Maps
The Good Stuff
Easy parking
The shop has direct, convenient access from the Festival City Mall parking area.
Wide choice
Reviews mention a wide selection of alcoholic and non-alcoholic beverages, with discounts on many drinks.
App rewards
The MMI app can help shoppers earn points, with reviews describing enough points for a free bottle.
Organised shop
The store is described as clean, tidy and well organised, making browsing easier.
Priority till
One review notes a priority till for ladies, particularly useful during busy weekends.
Tips for a Better Visit
Get licensed. If you need a licence, a review says the LICENSE DXB application can issue one within a minute; tourists are also allowed to purchase.
Scan purchases. Use the MMI app and ask staff or cashiers to scan purchases so you can collect points and redeem rewards.
Use parking. The Festival City Mall parking provides direct access, which can make a quick shop easier.
Ask for guidance. If you are unsure what to buy, ask for help matching a drink to the flavour and type you need.
Check promotions. Ask about current promotions and newly added apps or rewards before paying; customers say staff explained these at the till.
Plan the visit
Practical details
Festival City - Dubai Festival City Mall, Ground Floor - Crescent Dr
Al Kheeran - Dubai Festival City, Dubai
| Mon | 10:00 AM – 10:00 PM |
| Tue | 10:00 AM – 10:00 PM |
| Wed | 10:00 AM – 10:00 PM |
| Thu | 10:00 AM – 10:00 PM |
| Fri | 10:00 AM – 11:00 PM |
| Sat | 10:00 AM – 11:00 PM |
| Sun | 10:00 AM – 10:00 PM |
Popular Mentions
Cheers Club app
The Cheers Club app is mentioned as a way to enrol in the loyalty programme and use accumulated points.
Cork promotion
A customer says cashier assistance helped them understand and download the Cork promotion.
Common Concerns
Payment dispute
A customer reported a double transaction, a loss of 96.27 AED and difficulty reaching the branch afterward.
DXB
LOCAL
LOCAL
The Bottom Line
MMI - Dubai Festival City is a liquor store in Dubai Festival City where shoppers can browse wine, beer, spirits and non-alcoholic drinks. Reviews describe a well-organised shop with a broad choice, including Red Horse and Kingfisher beer, and mention discounts on many drinks. It is also useful if you are undecided: staff have helped customers choose by flavour and drink type.
Convenience is a strong point. Several reviews mention direct access from the Festival City Mall parking, while one says the shop is inside the mall and connected to nearby hotels. The MMI app and Cheers Club programme are worth asking about at checkout.
Staff have explained how points are earned and redeemed, and one customer used 30 points toward a bottle; another reported earning enough for a free bottle of wine. There are a couple of cautions. One customer reported a queue of approximately 15 people and alleged that security let someone bypass it, alongside concerns about how some beer shoppers were treated.
27 AED refund, with the branch reportedly not answering calls. These are individual complaints, but worth checking your payment carefully before leaving.